09 June Communicating effectively for the recovery: activate your audiences with audience data
Activate your audiences with audience data
Thursday 17 June at 10.30 am
After this period of slowdown in your activities, how do you reconnect with your most loyal viewers while capturing new audiences?
Pierre Renaud (Klox) and Florian Moka (Arenametrix) were able to address the topics of data collection and analysis for your digital communications, the criteria for relevant audience segmentation, as well as the key points for activating your campaigns effectively.
You can find the essential concepts in the replay and the presentation material used for this meeting with these two experts in data management adapted to culture.
Talk to the speakers: Pierre and Florian are available to answer your questions on these subjects which are particularly important to them.
Would you like to carry out a data & CDM diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your time.
Read more on our data & entertainment blog:
How did Marsatac, Music Festival, get through this period of confinement? Laurence Chansigaud recounts her use of Arenametrix from a distance.
Engaging your audiences in times of containment - examples from the United States
Over breakfast, the Zoom Digital welcomes around its table actors from the performing arts, who have come to testify and exchange on digital practices related to audience loyalty and development.