21 Nov Dice, a ticketing service adapted to the marketing of concerts and festivals

Posted at 22:36h in Leisure, Shows, Professional Sports, Tourism byApolline Locquet 0 comments

DICE, a ticketing system adapted to the marketing of concerts and festivals

Connected to 57 digital data sources (access control, cashless, online store...), Arenametrix centralizes ticketing data for all its customers.

Among the ticketing companies in the music ecosystem, we are particularly pleased to connect with the DICE ticketing company, which is particularly well suited to the marketing of concerts and festivals.

Why connect a ticketing company like DICE and a platform CDP like Arenametrix?

Throughout their customer journey, your fans and festival-goers sow data that is useful and valuable information for marketing and communication teams. Connecting DICE to Arenametrix allows them to centralize their ticketing data in a tool that will allow them to exploit it in order to :

Know your audience based on their socio-demographic or transactional characteristics.

Define target audiences according to their level of proximity to your structure or their preferences in terms of aesthetics.

Send personalized, even automated, email and SMS communications.

Manage your database and your shipments in compliance with the General Data Protection Regulation (GDPR).

Thanks to the connection between a ticketing system and CDP, your teams will be able to save time and achieve their objectives more easily: development of new audiences, diversification of audiences, retention of existing audiences.

Like the Assembly Group (Wanderlust, Silencio) and the Machine du Moulin Rouge, you can increase the potential of your marketing and loyalty strategy tenfold by connecting your DICE ticketing system to Arenametrix.