Increase the average fan basket with a unique relationship marketing platform

Increase the average fan basket with a single marketing platform

Having a precise knowledge of its fans, attracting new ones and understanding how to engage them; these are the challenges for ESTAC.

The combination of Arenametrix's marketing platform and CDP with the Fanprime loyalty program has made it possible to meet this objective and increase the value of the average fan basket by 50%.

Find out more about the reasons for this success in our dedicated use case.

Founded in 1986, ESTAC is a French professional soccer club based in Troyes. 

50%

Increasing the value of the average fan basket.

Alexis Riotteau

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