The Montreal Impact identity campaign

Last February, theMontreal Impact unveiled its marketing campaign for the 2020 season, entitled " The Montreal Impact ". The club hopes to strengthen its identity in the Montreal and Quebec community, while creating a movement that will rally the entire city and province behind the team. An essential first step before embarking your fans in a new season.

Your audiences need to identify themselves and find their place in the community. Storytelling(or the art of telling stories) is a founding element of your digitalization strategy. Who you are, what values do you want to wear, what role do you want to play in your territory, how do you want to enter and maintain the relationship with your fans? so many questions that define your DNA and frame the content of your marketing and communication operations.

 

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