20 June Recreation: Centralize all data sources from several zoos with a CDP

Posted at 22:22h in Leisure, Amusement parks, Zoos byDamien Grangé 0 comments

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Centralize all data sources of several zoos through a CDP

Unique structure, the National Museum of Natural History manages 13 sites in France: Cultural venues (Musée de l'Homme, Grande Galerie de l'évolution...) but also 4 zoos: the Zoological Park of Paristhe Menagerie of the Jardin des Plantesthe Zoological Reserve of Haute-Touche and the Marinarium of Concarneau. The MnHN wanted to equip its sites with a common tool that would allow them to centralize their ticketing data (Vivaticket, Digitick, Gantner), donations and sponsorships (iRaiser) and any other useful source for its teams. Thanks to Arenametrix, the parks can rationalize their investments, compare their marketing actions and develop a common intelligence around the knowledge of their audiences, which are similar in principle.

<< Grâce à Arenametrix, nous avons pu centraliser, et utiliser des données sur nos visiteurs provenant d’une grande variété de sources >>

Florence Midy

Marketing and Quality - Development Department

Discover now the work done around the centralization of the parks data of the National Museum of Natural History.

The Parc Zoologique de ParisThe Menagerie du Jardin des
Plantesand Haute-Touche Zoological Reserve and the Marinarium of Concarneau all belong to the National Museum of Natural History (MnHN).

These zoos and the aquarium all have as their mission the conservation of species, the dissemination of knowledge about animal species, raising awareness of animal conservation and scientific research.