

menu: Arenametrix > Leisure > Leisure : Centralize all data sources of several zoos with a singledatabase CDP
Unique structure, the National Museum of Natural History manages 13 sites in France: Cultural venues (Musée de l'Homme, Grande Galerie de l'évolution...) but also 4 zoos: the Zoological Park of Paristhe Menagerie of the Jardin des Plantesthe Zoological Reserve of Haute-Touche and the Marinarium of Concarneau. The MnHN wanted to equip its sites with a common tool that would allow them to centralize their ticketing data (Vivaticket, Digitick, Gantner), donations and sponsorships (iRaiser) and any other useful source for its teams. Thanks to Arenametrix, the parks can rationalize their investments, compare their marketing actions and develop a common intelligence around the knowledge of their audiences, which are similar in principle.
Discover now the work done around the centralization of the parks data of the National Museum of Natural History.
The Parc Zoologique de ParisThe Menagerie du Jardin des
Plantesand Haute-Touche Zoological Reserve and the Marinarium of Concarneau all belong to the National Museum of Natural History (MnHN).
These zoos and the aquarium all have as their mission the conservation of species, the dissemination of knowledge about animal species, raising awareness of animal conservation and scientific research.
The number of sources whose data is retrieved daily and centralised within Arenametrix.
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
Arenametrix supports EXPLORiT in building audience loyalty by allowing the centralization of data and the implementation of targeted and segmented communication.
Tick-tock, tick-tock... You are 2 days away from your annual appointment but some exogenous factors have slowed down your ticket sales?
Don't panic!
Museums: Optimize your turnover with yield management. Discover the collaboration between Musée Grévin and Arenametrix.
You must be logged in to post a comment.
No Comments