20 June Recreation: Centralize all data sources from several zoos with a CDP
Centralize all data sources of several zoos through a CDP
Unique structure, the National Museum of Natural History manages 13 sites in France: Cultural venues (Musée de l'Homme, Grande Galerie de l'évolution...) but also 4 zoos: the Zoological Park of Paristhe Menagerie of the Jardin des Plantesthe Zoological Reserve of Haute-Touche and the Marinarium of Concarneau. The MnHN wanted to equip its sites with a common tool that would allow them to centralize their ticketing data (Vivaticket, Digitick, Gantner), donations and sponsorships (iRaiser) and any other useful source for its teams. Thanks to Arenametrix, the parks can rationalize their investments, compare their marketing actions and develop a common intelligence around the knowledge of their audiences, which are similar in principle.
Discover now the work done around the centralization of the parks data of the National Museum of Natural History.
The Parc Zoologique de ParisThe Menagerie du Jardin des
Plantesand Haute-Touche Zoological Reserve and the Marinarium of Concarneau all belong to the National Museum of Natural History (MnHN).
These zoos and the aquarium all have as their mission the conservation of species, the dissemination of knowledge about animal species, raising awareness of animal conservation and scientific research.
The number of sources whose data is retrieved daily and centralised within Arenametrix.
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Read more on our data & entertainment blog:
Museums: Optimize your turnover with yield management. Discover the collaboration between Musée Grévin and Arenametrix.
Keeping your data under control by centralising all data sources . Find out more about how we worked with the CNCS.
Facilitate a multi-site marketing strategy with a common CDP . Discover the collaboration with the National Museum of Natural History.