24 Apr Sports clubs: Increase their number of subscribers in the off-season
INCREASE ITS NUMBER of subscribers in the off-season
Are you in charge of audience development, or marketing manager for a sports club? Knowing, monitoring and increasing your subscriber base should be a priority.
The problems caused by a small number of subscribers are significant. Among other things, the low visibility on your potential turnover for the coming season makes it more difficult to build strong and long-lasting partnerships, and some loyal fans do not receive the offer they deserve.
The FOS Provence Basket was experiencing this situation in 2018. To manage his contacts, Renaud Charles, head of communication, was working on a large database, spread over several Excel files. " Who is my audience? " Who are the most loyal people? These questions had no concrete answers until he met Arenametrix and used its solution CDP.
" Arenametrix allows me to have all my communication tools centralized at hand " says Renaud, whose testimony can be found here.
The FOS Provence Basketball is a French basketball club whose men's section plays in Pro A- Jeep Elite. The club is based in the city of Fos-sur-Mer and has the ambition to be the number 1 club in the Aix-Marseille metropolis.
8 à 142
The evolution of the number of subscribers during the 2018 inter-season
Find more References here!
Alexis Riotteau
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
Share this article with your friends!
Read more on our data & entertainment blog:
Expand your sponsorship revenue in the digital age
Data Sponsorship embodies the evolution of sponsorship approaches in the digital age. Developing them is becoming a strategic challenge.
Ticketing: What is the future of the subscription?
Already in difficulty before the crisis, the ticketing business has been heavily impacted by the health crisis. It is therefore the right time to transform itself.
Best practices in sports business: TOP 5 marketing
Best practices in sports business: TOP 5 marketing The year 2020 will go down in history, obviously because of the health crisis, which has obviously plunged us into an exceptional situation, but also because of the responses that sports organisations have made to this crisis.
No Comments