11th May ClubHouse] Fan Experience and Data
Fan experience & data
- Focus on behaviors as segmentation elements
- Use the rule of 20% content (newsletters, contests, landing pages, etc.) for 80% distribution
We would like to thank the professionals present for the special time we were able to have. Pierre remains available to discuss these issues which are particularly close to its heart.
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
Read more on our data & entertainment blog:
A loyalty strategy is based on a successful CDP strategy, to offer your fans content that will interest them.
Data Sponsorship embodies the evolution of sponsorship approaches in the digital age. Developing them is becoming a strategic challenge.
The summer is over and the sports seasons have started again for the most part. It's time to check your fan engagement checklist.