ClubHouse] Fan Experience and Data

Fan experience & data

[04/03/2021]

Pierre Gautier , Head of Sport, spoke in the Fanstriker to discuss the experience and commitment of fans with Maëlle Taffou Nicolas Claquin and Matthias Disch.

Agenda

  •  Focus on behaviors as segmentation elements
  • Use the rule of 20% content (newsletters, contests, landing pages, etc.) for 80% distribution

We would like to thank the professionals present for the special time we were able to have. Pierre remains available to discuss these issues which are particularly close to its heart.

Pierre Gautier Arenametrix

Pierre Gautier

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