11th May ClubHouse] Fan Experience and Data
Fan experience & data
Pierre Gautier , Head of Sport, spoke in the Fanstriker to discuss the experience and commitment of fans with Maëlle Taffou Nicolas Claquin and Matthias Disch.
- Focus on behaviors as segmentation elements
- Use the rule of 20% content (newsletters, contests, landing pages, etc.) for 80% distribution
We would like to thank the professionals present for the special time we were able to have. Pierre remains available to discuss these issues which are particularly close to its heart.
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