27 Jan Fitness Clubs: Ultra-segmentation, the clickers that do not finalise their purchase
Ultra-segmentation, the clickers that do not finalise their purchase
For fitness club managers, there are many issues that can greatly limit the knowledge of members. The data they leave behind is scattered across several data sources? They are often poorly qualified? In the end, only a small portion of members and prospects can be reached by your communications; and creating a highly personalized relationship with your audiences is a daily challenge. To help you in your digital communication strategy you can rely on the expertise of Arenametrix teams.
Here we offer you our cooperation with GENAE Fitness Club. Their client data were scattered across several sources. Manual exports had to be done frequently. No KPIs and or automatic feedback on campaign performances were available, which prevented strategic decisions for club communication. GENAE ambition was to initiate a data collection and management strategy that would allow them to optimize their communications and create a highly personalized link with their members. This is what they initiated with Arenametrix.
For Anthony Barquisseau, its Chairman and CEOptimist: " Arenametrix allows us to communicate the right message to the right people. In the coming months, we would like to precisely measure the Life Time Value of each guest. »
Discover now the work done around the communication strategy of Genae Fitness Club:
The opening rate on the campaign to relaunch the club's new offer.
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