27 Apr Sports clubs: Fill your stadium with targeted Facebook campaigns
Fill your stadium with targeted Facebook campaigns
You are in charge of developing your audiences and are thinking about a global change in your communication strategy? Do you want to make the shift to digital marketing? You can count on the expertise of theArenametrix team.
We present you the collaboration we have been able to start with FC Girondins de Bordeaux. In 2015, the club changes stadium and moves to Matmut Atlantique, a new Bordeaux stadium with a capacity of 42,115 seats. Since then, the Girondins de Bordeaux have been striving to sell out the biggest matches of the season. To achieve this goal, the club is relying more on digital marketing and is therefore calling on service providers such as Arenametrix to benefit from their expertise.
Their objective? To bring the faithful Girondins de Bordeaux fans to the stadium by regularly providing them with club news and ticketing information. Facebook campaign strategies have been created and followed up, and performance reports have been drawn up.
"Arenametrix's advice was invaluable in helping us create relevant targets, which allowed us to achieve very good results in terms of acquisition," says Manon Pecoud Bouvet, Digital Marketing Manager for the Football Club des Girondins de Bordeaux.
You can also read Manon 's feedback on her collaboration with Arenamétrix to learn more.
The Football Club des Girondins de Bordeaux (FCGB) is an emblematic club of the French football championship. Founded in 1881, the club has been French Champion six times and has won four French Cups and three League Cups.
The number of unique people reached per match
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Sports clubs: marketing automation to enhance the fan experience. Save time and keep your fans loyal!
The ticketing business has been heavily impacted by the health crisis. The clubs now have one overriding objective: to get the fans back.
On the occasion of the third edition of the Soirées du Sport Professionnel, the Master 2 MMSSP received Pierre Gautier , our sport manager.