Create a strong relationship with its audiences before, during and after the event

Creating a strong relationship with your audiences promotes engagement and is one of your concerns as a communications manager. One of the keys to this is creating highly personalized communications with your audiences before, during, and after they attend your events.

The two steps to set it up are the creation of a central, clean, and exploitable database and the implementation of communication actions that are part of a loyalty-building approach. This is only possible by adopting good practices within your theatre, such as systematically collecting audience data, keeping track of all the shows attended by a subscriber, or setting up personalised e-mail sending systems. All of this takes time and resources.

This is why Lilian Madelon, Head of Communication & Mecenas at Rennes Opera House chose to contact Arenametrix. "In order toimprove the interaction with our audiences, we decided to send a targeted email before each show," he says. Internally, they are currently actively working on the creation of their first competitions. [Go to the certified testimonial]

To find out more, please read Lilian's feedback on his collaboration with Arenametrix.