
25 Apr Venues: Create a strong relationship with your audiences before, during and after your event.
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Create a strong relationship with its audiences before, during and after the event
Creating a strong relationship with your audiences promotes engagement and is one of your concerns as a communications manager. One of the keys to this is creating highly personalized communications with your audiences before, during, and after they attend your events.
The two steps to set it up are the creation of a central, clean, and exploitable database and the implementation of communication actions that are part of a loyalty-building approach. This is only possible by adopting good practices within your theatre, such as systematically collecting audience data, keeping track of all the shows attended by a subscriber, or setting up personalised e-mail sending systems. All of this takes time and resources.
This is why Lilian Madelon, Communication & Sponsorship Manager of Rennes Opera House chose to contact Arenametrix. "In order to improve interaction with our audiences, we have decided to send a targeted email before each show," he says. Internally, they are currently working actively on the creation of their first competitions. [Go to the certified testimonial]
To find out more, please read Lilian's feedback on his collaboration with Arenametrix.

Located on the Place de l'Hôtel de Ville, the Opéra de Rennes was inaugurated on 29 February 1836. Italian-style theatre, it is the work of the architect Charles Millardet. Its programme combines artistic exellence and accessibility to the greatest number with each season about 70 evenings open to four centuries of repertoire: opera, concert, dance, musicals ....
between 65% and 75%.
The opening rate of emails related to practical information

Solène Jimenez
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.

Apolline Locquet
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
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