reindeer opera user testimonial

Venues: Create a strong relationship with your audiences before, during and after your event.

Create a strong relationship with its audiences before, during and after the event

Creating a strong relationship with your audiences promotes engagement and is one of your concerns as a communications manager. One of the keys to this is creating highly personalized communication with your audiences before, during, and after they attend your performances.

The two steps to set it up are the creation of a central, clean, and exploitable database and the implementation of communication actions that are part of a loyalty-building approach. This is only possible by adopting good practices within your theatre, such as systematically collecting audience data, keeping track of all the shows attended by a subscriber, or setting up personalised e-mail sending systems. All of this takes time and resources.

This is why Lilian Madelon, Head of Communication & Corporate Sponsorship at the Rennes Opera House has chosen to contact Arenametrix. "Inorder to improve interaction with our audiences, we decided to send a targeted email before each show . "he informs. Internally, they are currently actively working on the creation of their first competition games.

To find out more, please read Lilian's feedback on his collaboration with Arenametrix.

reindeer opera user testimonial

Located on the Place de l'Hôtel de Ville, the Opéra de Rennes was inaugurated on 29 February 1836. Italian-style theatre, it is the work of the architect Charles Millardet. Its programme combines artistic exellence and accessibility to the greatest number with each season about 70 evenings open to four centuries of repertoire: opera, concert, dance, musicals ....

from 65% to 75%.

The opening rate of emails related to practical information

Visual Solene crop

Solène Jimenez

Would you like to carry out a data & CDM diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your time.

Apolline Locquet

Apolline Locquet

Would you like to carry out a data & CDM diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your time.

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