04 Sep CRM - top5 benefits for a sports club
CRM : TOP 5 BENEFITS FOR A PROFESSIONAL SPORTS CLUB
Customer relationship software (CDP) has become essential in the development of a professional sports club. Here are 5 key uses!
Passionate about their favourite team, sports fans have the distinction of being more emotionally engaged than the average consumer. For clubs, this passion is an extraordinary connection to exploit. But beware: it also generates expectations that are sometimes difficult to meet. This is where CRM solutions help clubs to create a unique relationship with their fans.
The top 5 benefits of a CRM for a sports club
1. Build a qualified database
2. Automatically send marketing campaigns to target groups
Renaud Charles, communications manager at FOS Provence Basket on his use of CDP Arenametrix: "Thanks to segmentation, the opening rate of targeted emails has reached 50%!. By means of relevant targeting, fans can be provided with all the information they need before, during and after the game. To save precious time, Arenametrix marketing automation allows you to save time by setting up automatic scenarios (birthday, post-match satisfaction, abandoned cart etc.)
3. Sell more tickets
With a 360-degree view of each fan, it is possible to determine who is most likely to come to each meeting. By analysing their profiles according to their tastes, their time habits, their geographical proximity, etc., it is possible to determine who is most likely to come to each meeting. The personalisation of offers and marketing approaches is also an undeniable lever for boosting sales. Antoine Momper, from Sélestat Alsace Handball, assures us that " emailing campaigns to promote a championship match, carried out with Arenametrix, have enabled me to double web sales".
4. Attracting more sponsors through campaigns that are finally quantified
Like the fans, sponsors are constantly raising their expectations. Simple brand visibility is no longer enough. Sponsors want to create engagement with fans, with a view to ROI. The solution? Again and again, CRM , which allows the emergence of targeted and sponsored marketing programmes. It offers the possibility to communicate quantified returns to advertisers. For more information on data sponsoring, contact us.
5. Keep your fans loyal
The data analysis aggregated in a CRM allows to define effective and ROI-strategies to retain fans. "The number of club subscribers has increased by 45% since I started using Arenametrix.says Gabrielle Pinho, communications manager ofIvry Handball. By knowing what fans want and how they behave, users of a CRM start with a head start.
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Read more on our data & entertainment blog:
Sports clubs: marketing automation to enhance the fan experience. Save time and keep your fans loyal!
Considering that sport is a microcosm of society, Stephen Bourke says that the sport industry has also become a platform for business.
Professional Sport: How to quickly boost your teams CRM skills. Discover our collaboration with FOS Provence Basketball.
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