04 Sep CDM - top5 benefits for a sports club
CRM : TOP 5 BENEFITS FOR A PROFESSIONAL SPORTS CLUB
Customer relationship software (CDM) have become essential in the development of a professional sports club. Here are 5 key uses!
Passionate about their favourite team, sports fans are more emotionally engaged than the average consumer. For clubs, this passion is an extraordinary connection to exploit. But beware: it also generates expectations that are sometimes difficult to meet. This is where CDMsolutions come in tohelp clubs create a unique relationship with their fans.
The top 5 benefits of a CDM for a sports club
Building a qualified database
Many professional clubs (Stade Français, RC Lens and Nanterre 92) use CDM Arenametrix to build and feed their fan profiles with data: tickets purchased, matchday consumption, socio-demographic information, behavioural data, etc.
Automatically send marketing campaigns to target groups
Renaud Charles is in charge of communication at FOS Provence Basket and uses CDM Arenametrix: "Thanks to segmentation, the opening rate of targeted emails has reached 50%! ». By means of relevant targeting, fans can be provided with all the information they need before, during and after the game. To save valuable time, Arenametrix marketing automation allows to automate these communications.
Sell more tickets
With a 360-degree view of each fan, we can determine which ones are most likely to come to each meeting. We refine their profiles according to their tastes, time habits, geographical proximity, etc. The personalization of offers and marketing approaches is also an undeniable lever to get sales off the ground. Antoine Momper, from Sélestat Alsace Handball, assures that "the emailing campaigns to promote a championship match, carried out with Arenametrix, enabled me to double web sales".
Attracting sponsors with campaigns that are finally being costed
Just like the fans, sponsors are constantly increasing their demands. Simple brand visibility is no longer enough. Sponsors want to create engagement with fans, with a view to ROI. The solution? Again and again, CDM allows the emergence of targeted and sponsored marketing programs. It offers the possibility to communicate quantified returns to advertisers. For more information on data sponsoring, contact us.
Fostering fan loyalty
Data analysis aggregated in a CDM allows to define effective and ROI-strategies to retain fans. "The number of subscribers at the club has increased by 45% since I started using Arenametrix," says Gabrielle Pinho, communications manager at Ivry Handball.says Gabrielle Pinho, communication manager ofIvry Handball. By knowing what fans want and how they behave, users of a CDM start with a head start.
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