
09 Sep Venues: Using a powerful CRM to develop and build loyalty with the audience
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Relying on a high-performance CDP tool to build loyalty and develop its audiences
Relying on a high-performance tool CDP to build loyalty and develop its audiences


- We do not share your information.
Using a powerful CDP to develop and
build loyalty with the audience


- We do not share your information.
Creating a strong relationship with your audiences promotes engagement and is one of your concerns as a communications manager. One of the keys to this is creating highly personalized communications with your audiences before, during, and after they attend your events.
The two steps to put this in place are the creation of a central, clean and usable database and the implementation of communication actions that are part of a loyalty approach.
Read more in our use case about our collaboration with la Maison de la Poésie.
You can also read our interview with Armelle Stepien, Public Relations Manager and Sarah Le Lay, Public Relations Officer: Diversifying audiences and strengthening the relational experience with spectators.

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The number of mailing lists created as a result of database segmentation
Relying on a high-performance tool CDP to build loyalty and develop its audiences


- We do not share your information.
Using a powerful CDP to develop and
build loyalty with the audience


- We do not share your information.

Solène Jimenez
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.

Apolline Locquet
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
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Maison de la Poésie: diversify your audiences and strengthen the relational experience with the spectators
Armelle Stepien and Sarah Le Lay from the Maison de la Poésie discuss with us good practices to diversify its audiences
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