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Creating a strong relationship with your audiences promotes engagement and is one of your concerns as a communications manager. One of the keys to this is creating highly personalized communications with your audiences before, during, and after they attend your events.
The two steps to put this in place are the creation of a central, clean and usable database and the implementation of communication actions that are part of a loyalty approach.
Read more in our use case about our collaboration with la Maison de la Poésie.
You can also read our interview with Armelle Stepien, Public Relations Manager and Sarah Le Lay, Public Relations Officer: Diversifying audiences and strengthening the relational experience with spectators.
The number of mailing lists created as a result of database segmentation
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
All about dynamic pricing Aubrey Stork is the head of marketing and e-commerce at Mirvish Productions, Canada's largest theatre production company. This is accomplished through a combination of data analysis, pricing strategies,
Venues: Create a strong relationship and engage your audiences. La Maison de la Poésie shares its experience with Arenametrix.
Forced to remain closed, theatres compete creatively to offer satisfactory alternatives.
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