Creating a strong relationship with your audiences promotes engagement and is one of your concerns as a communications manager. One of the keys to this is creating highly personalized communications with your audiences before, during, and after they attend your events.

The two steps to put this in place are the creation of a central, clean and usable database and the implementation of communication actions that are part of a loyalty approach. 

Read more in our use case about our collaboration with la Maison de la Poésie.

You can also read our interview with Armelle Stepien, Public Relations Manager and Sarah Le Lay, Public Relations Officer: Diversifying audiences and strengthening the relational experience with spectators.