USE CASE house of poetry

Venues: Using a powerful CRM to develop and build loyalty with the audience

Using a powerful CRM to develop and build loyalty with the audience

Creating a strong relationship with your audiences promotes engagement and is one of your concerns as a communications manager. One of the keys to this is creating highly personalized communications with your audiences before, during, and after they attend your events.

The two steps to put this in place are the creation of a central, clean and usable database and the implementation of communication actions that are part of a loyalty approach

Read more in our use case about our collaboration with la Maison de la Poésie.

You can also read our interview with Armelle Stepien, Public Relations Manager and Sarah Le Lay, Public Relations Officer: Diversifying audiences and strengthening the relational experience with spectators.

USE CASE house of poetry
La Maison de la Poésie was founded in 1983 at the initiative of Jacques Chirac the mayor of Paris and Pierre Seghers a know poet and publisher. As a scene dedicated to poetry and literature creations, it aims to dust off literature and give it a space for it multiple forms of expressions.

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The number of mailing lists created as a result of database segmentation

Visual Solene crop

Solène Jimenez

Would you like to carry out a data & CDM diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your time.

Apolline Locquet

Apolline Locquet

Would you like to carry out a data & CDM diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your time.

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