Theatre

Live performance venues: How to increase your own sales?

How to increase your in-house sales?

Smart ticketing policies make great marketing strategies. We already mentionned it in our article on outsourcing sales to ticketing platforms. But there's more to say! As a venue running live performances, you know that building loyalty among your spectators becomes easier once you've established a direct and unique relationship with them. Therefore when working with ticket resellers, you should always look for the right balance between your in-house and outsourced sales.

Incidentaly increasing your in-house sales must come as one of your top priorities. In this article, we will take you through some of the most successful strategies implemented by Arenametrix clients.

5 ways to increase your in-house sales:

  • Design a better booking experience,
  • Take good care of your commercial policy and customer service,
  • Convert your anonymous spectators into qualified contacts,
  • Always give priority to contacts already in your database,
  • Increase the conversion rate of prospective spectators (retargeting, abandoned shopping cart reminder).

I. Design a better booking experience

If there is one thing you need to work on to develop your own sales, it is your booking process. Do you want to encourage the spectator to book a ticket on your website? Offer them ........

To access the rest of the article, please fill in the form below.

Visual Solene crop

Solène Jimenez

Would you like to carry out a data & CDM diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your time.

Apolline CS Spectacle

Apolline Locquet

Would you like to carry out a data & CDM diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your time.

Share this article with your friends!

Share on facebook

/

Share on twitter

/

Share on linkedin

Read more on our data & entertainment blog:

new audience

The development of cultural audiences

In 2003, the Courrier International newspaper had the headline "In search of a new audience. La musique classique, un genre en voie de disparition". This problem of renewing audiences seems to affect many cultural players today.

/

Tags:
No Comments

Post A Comment