Grow your database from 0 to 40,000 fans in 2 years

Here we present our collaboration with Paris Basketball. Created in 2018, the club has very quickly invested in technological tools to offer an enriched digital experience to its fans and collect their data at the same time. With no history, they developed their strategy CDP starting with the ticketing connection(Digitick) and CDP (Arenametrix). The challenge: to develop a sufficiently large and qualitative database to support their growth until they enter Arena 2 in 2023 (8,000 seats).

Violaine Morand, head of ticketing and CDP, presents her feedback on the collaboration with Arenametrix: "We have taken advantage of this year between brackets to develop our database and keep in touch with it by regularly proposing new and innovative content. Our next steps with Arenametrix? The implementation of marketing automation to improve our customer relations and develop our turnover. [Access the certified testimonial]

Find out more about the work done around the development of Paris Basketball's proprietary fan base.