Develop fan base

Professional Sport: Growing your database from 0 to 40,000 fans in 2 years

Grow your database from 0 to 40,000 fans in 2 years

Founded in 2018, the Paris Basketball is a professional basketball club currently playing in Pro B. The club is based at the Halle Georges-Carpentier (2,500 seats) and is preparing to move to the new Arena 2 in 2023 (8,000 seats).

Here is a presentation of our collaboration with Paris Basketball. Created in 2018, the club was quick to invest in technological tools to offer its fans an enriched digital experience and collect their data at the same time. With no track record, they developed their CRM strategy, starting with the ticketing(Digitick) and CRM(Arenametrix) connection. The challenge: to develop a database of sufficient size and quality to support their growth until they enter the Adidas Arena in 2024 (8,000 seats).

Violaine Morand, head of ticketing and CDP, presents her feedback on the collaboration with Arenametrix: "We have taken advantage of this year between brackets to develop our database and keep in touch with it by regularly proposing new and innovative content. Our next steps with Arenametrix? The implementation of marketing automation to improve our customer relations and develop our turnover. [Access the certified testimonial]

2.700

the number of new contacts made during the containment period thanks to the acquisition tools activated on the new website. 

Fill in the form below and receive on your mailbox the use case about the work done around the development of the Paris Basketball proprietary fan base.

Develop fan base
JPEG Paris BASKET DE

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Solène Jimenez

Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.

Nikolas Hachmann

Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.

Visual Solene crop

Solène Jimenez

Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.

Alexis Riotteau

Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.

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