

In order to adapt to the current health situation and to keep a close link with its subscribers, 2 clubs distinguished themselves last month. LOU Rugby thus offered its fans a cinema screening of the match against Union Bordeaux Bègles. The MHR, for its part, had the idea of setting up a Drive-IN where guests drawn at random could watch the match from their cars on a giant screen near the stadium. These are highly appreciated and interesting initiatives for the post-confinement period (limited gauges, sold out ticket offices, away matches, etc.).
If a lot of marketing efforts are put into the marketing, these efforts should not stop once the public has bought their ticket
Sports clubs: We present here the collaboration with The Red Star. Following the 202/2019 season the club has to restructure its activities.
Data Sponsorship embodies the evolution of sponsorship approaches in the digital age. Developing them is becoming a strategic challenge.
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