24 Mar Apolline Locquet appointed Venue Manager
Apolline Locquet appointed Venue Manager
The arrival of Apolline Locquet as Head of Venues follows a strong growth of Arenametrix over the last twelve months with new collaborations with the Crazy Horse, the Lido de Paris, and the Gaîté Lyrique.
Who is Apolline Locquet?
With a strong experience in marketing and CRM dedicated to the cultural sectorApolline Locquet will put her skills at the service of the communication and audience development teams of theatres and operas in France and Western Europe. Her mission will be to contribute to the improvement of the visitor's experience thanks to the advanced analysis of the data.
A graduate of Sciences Po Lille and ESSEC, Apolline began her career at the Musée de la Marine as a public development officer. She then launched the creation of a pass for 14 museums in the Lille metropolitan area, the C'Art, and then joined the marketing teams at the Louvre Museum.
At the end of 2018, Apolline left to explore another sector that she is passionate about: live entertainment. She joined the Pascal Legros group where she was in charge of creating a shared marketing department between three Parisian theatres. Convinced that the digitalization of the entertainment world must be accelerated, Apolline joins Arenametrix in 2021 to put her marketing expertise at the service of the sector's players.
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Arenametrix, a player in the field of cultural data enhancement, at the service of entertainment venues, announces the arrival of Apolline Locquet.
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