24 Mar Apolline Locquet appointed Venue Manager

Posted at 17:50h in Arenametrix byDamien Grangé 0 comments

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Apolline Locquet appointed Venue Manager

The arrival of Apolline Locquet as Head of Venues follows a strong growth of Arenametrix over the last twelve months with new collaborations with the Crazy Horse, the Lido de Paris, and the Gaîté Lyrique.

Who is Apolline Locquet?

With a strong background in marketing and CDP dedicated to the cultural sectorApolline Locquet will use her skills to support the communication and audience development teams of theatres and opera houses in France and Western Europe. Amongst other things, she will contribute to the improvement of the visitor experience through advanced data analysis.

A graduate of Sciences Po Lille and ESSEC, Apolline began her career at the Musée de la Marine as a public development officer. She then launched the creation of a pass for 14 museums in the Lille metropolitan area, the C'Art, and then joined the marketing teams at the Louvre Museum.

At the end of 2018, Apolline left to explore another sector that she is passionate about: live entertainment. She joined the Pascal Legros group where she was in charge of creating a shared marketing department between three Parisian theatres. Convinced that the digitalization of the entertainment world must be accelerated, Apolline joins Arenametrix in 2021 to put her marketing expertise at the service of the sector's players.

"2021 will be the year...of a new adventure! New job, same goal: to put my energy at the service of cultural audiences and the structures that make them dream, travel, and rise."