24 Mar Sophia Baladi appointed Head of Visitor and Leisure Facilities
Sophia Baladi appointed Head of Visitor and Leisure Facilities
The arrival of Sophia Baladi as Head of Visitor and Leisure Venues follows a strong growth of Arenametrix over the last twelve months, despite the pandemic, with collaborations with, among others, the Muséum National d'Histoire Naturelle, the Monnaie de Paris, the Cité de l'Architecture or the Culturespaces group.
Who is Sophia Baladi?
With a strong experience in marketing and CRM dedicated to the cultural sectorexperience, Sophia Baladi will put her skills at the service of the communication and visitor development teams of museums and leisure parks in France and Western Europe. Her mission will be to contribute to the improvement of the visitor experience through the advanced analysis of visitor data.
With a degree in marketing and heritage tourism, Sophia immediately developed a passion for customer marketing and loyalty. During her ten years of professional experience, including two years at Sèvres-Cité de la Céramique and five years at the Rmn-Grand Palais, she has created several cultural offers, including the Escales Sesame Pass for the Grand Palais. She participated in the management of Imagine R subscribers(RATP), and actively contributed to the largest CRM project in the French museum sector since 2015(RMN-Grand Palais).
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