New areas of visibility

The Covid crisis brought social distancing into the stadiums. For televised sports, we have also seen new marketing rights appear in the stadiums to cover certain seats with the visual identity of an advertiser. At the end of the season, these spaces will provide media exposure that should make up for the lack of ticketing and hospitality rights. For the first time in its history, the NFL has opened up this right to marketing... a revolution in the United States.

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