25 Feb A 360° fan experience based on a CRM strategy
A 360° fan experience based on a CRM strategy
Fans of professional sports clubs often number in the thousands on social media. However, although they consume the content that is shared, it is difficult to accurately identify, segment and communicate directly with these audiences. Although it is the foundation for building a relationship strategy and providing a personalised fan experience.
The Nantes Basket Hermine reached out to Arenametrix in 2019 to structure its communication & marketing activity and develop its relationship with its public. The starting point of the project was the implementation of a CRM tool to centralise its contact data. The club then built an audience acquisition and loyalty plan.
In this use case we will discuss the project and explain what the Nantes Basket Hermine Fan Experience looks like today.
Founded in 1907, the Nantes Basket Hermine is a historical club of the French basketball well established in Pro B (2nd French division) since it has been playing there for 27 years. The club now plays in the La Trocardière hall (4,300 seats) formerly occupied by the Handball Club de Nantes (HBC).
Growth of CRM database in 2021
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
Read more on our data & entertainment blog:
Equip yourself with a CDP tool to centralise your database and develop your relationship with the public
Equip yourself with a tool CDPto centralise your database and develop relations with the public Download the full version Equip yourself with a tool CDPto centralise your database and develop relations with the public
How to use Pims and Arenametrix in a complementary way to manage your marketing activity? Since this autumn, Arenametrix and Pims have reinforced their links by establishing a connection between their two solutions. Complementary, the two tools are jointly used by
Find out how Arenametrix and Pims are working together to provide the best scoring and marketing data for live performance