Red Star

Sports Clubs: How do you put the fan at the heart of your club's development?

How do you put the fan at the heart of your club's development?

For an audience development manager, mastering digital is not easy. A myriad of questions jostle each other: how to collect relevant data without being too intrusive? How to manage the retrieved data in an efficient way? How to transform this data into usable information? How do you connect with your audiences through this information? To help you in your digital transformation strategyyou can rely on the expertise oftheArenametrixteam.

Here we offer you our cooperation with Red Star FC. At the end of the 2018/19 season, the club will drop from Ligue 2 to National and must restructure its activities . The club's move to the lower echelon is accompanied by a return to the Bauer Stadium, which is too dilapidated to host professional matches. The club's ambition was to embark on a digitalisation strategy that should gradually take them to Bauer 2024. This is what they initiated with Arenametrix from 2019 to 2020.

For Louison Auger, its Deputy General Manager: " Arenametrix is the solution that appeared to us to be the most suitable for the structuring of our club and the project that will take us to the new Bauer in 2024. [Access the certified testimonial]

Discover now the work done around the communication strategy of Red Star FC.

Red Star
An emblematic club in the northern suburbs of Paris, the Red Star FC was founded in 1897 by Jules Rimet, future President of the FFF and founder of the World Cup. Today in National 1, the club is domiciled in the mythical Bauer Stadium, built in 1909, whose next renovation will be codenamed "Bauer 2024", a project that will increase its capacity to around 10,000 seats.


Change in the number of subscribers between the 19/20 and 20/21 seasons

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Alexis Riotteau

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