How do you put the fan at the heart of your club's development?

For an audience development manager, mastering digital is not easy. A myriad of questions jostle each other: how to collect relevant data without being too intrusive? How to manage the retrieved data in an efficient way? How to transform this data into usable information? How do you connect with your audiences through this information? To help you in your digital transformation strategyyou can rely on the expertise oftheArenametrixteam.

Here we offer you our cooperation with Red Star FC. At the end of the 2018/19 season, the club will drop from Ligue 2 to National and must restructure its activities . The club's move to the lower echelon is accompanied by a return to the Bauer Stadium, which is too dilapidated to host professional matches. The club's ambition was to embark on a digitalisation strategy that should gradually take them to Bauer 2024. This is what they initiated with Arenametrix from 2019 to 2020.

For Louison Auger, its Deputy Managing Director: " Arenametrix is the solution that seemed to us to be the most suitable for structuring our club and the project that will take us through to the entry into the new Bauer in 2024. »

Discover now the work done around the communication strategy of Red Star FC.