Family Piknik Festival

Festival: how to make a success of your emailing campaign thanks to CDM?

festival : how to make a success of your email campaign thanks to CDP ?

Today, many event organisations such as festivals promote their events via email campaigns. However, these are often not very effective because the emails are sent in large quantities.
The question is how can a CDP can help you improve the effectiveness of your campaigns. How to make your email campaign successful with CDP ? 

The benefits of CDP :
- A CDP(Customer Relationship Management) system allows you to centralise all your audience data on a single platform.

- You can then segment your database very easily according to socio-demographic, consumption and web behaviour criteria. 

- Then send an ultra-personalized email to the different targets created: the right message, at the right time, to the right person!

The CDP website allows you to get to know your audience better and tomaintain a personalised relationship with your audience before, during and after your event!

Discover Ludovic Rambaud's testimonial, assistant manager for the Family Piknik festival.
As a user of CDP Arenametrix, Ludovic was able to deploy his email campaign efficiently!

Family Piknik Festival

Family PiknikThe "Electronic Music" program, launched in 2012, brings together nearly 20,000 people each year to enjoy programming centred on electronic music.

The festival chose CDP Arenametrix to send its
email campaigns, offering the right message, to the right person, at the right time.

+ 100 %

The average opening rate of its marketing campaigns has risen from 13% to 25%! 

Apolline Locquet

Apolline Locquet

Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.

Visual Solene crop

Solène Jimenez

Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.

Find more References here!

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