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26 Apr Festivals: Achieve record conversion rate through relevant segmentation

Posted at 23:36h in Festivals, Shows byBaptiste Sauvanaud 0 comments

Menu: Arenametrix > Non classé > Festivals : Obtain a record conversion rate thanks to a relevant segmentation

Achieve a record conversion rate through relevant segmentation

Communication managers, or those in charge of developing your audiences, you spend days communicating with your audiences... and have in mind the importance of the conversion rate in order to increase your results. Arenametrix can show you its expertise.

We're back for you on the Marsatac case. To get festival-goers on their feet as soon as the ticket office opens and to reward the ﬁdélité of aﬁcionados, Marsatac has launched the "Blind Pass" operation. Blind Passes are attractively priced tickets that festival-goers buy "blind", without knowing the program.

" Everything has gone, even faster than last year ! " says Laurence Chansigaud, Marsatac's Communication & Partnership Director. The festival turned to the teams atArenametrix teams in order to establish a relevant segmentation strategy, which enabled them to obtain a record conversion rate. [Access the certified testimonial]

Do not hesitate to consult Laurence's feedback on her collaboration with Arenamétrix to learn more.

Marsatac is a festival born of rap from Marseilles, which has gradually opened up to hip hop and electronic music. 35,000 festival-goers gather every year. 40 artists take place on the stages of the Parc Chanot during 2 days, then on the 3rd day the festival goers meet at the beach.