marsatac user testimonymarsatac user testimony

Festivals: Achieve record conversion rate through relevant segmentation

Achieve a record conversion rate through relevant segmentation

Communication managers, or those in charge of developing your audiences, you spend days communicating with your audiences... and have in mind the importance of the conversion rate in order to increase your results. Arenametrix can show you its expertise.

We're back for you on the Marsatac case. To get festival-goers on their feet as soon as the ticket office opens and to reward the fidélité of aficionados, Marsatac has launched the "Blind Pass" operation. Blind Passes are attractively priced tickets that festival-goers buy "blind", without knowing the program.

" Everything has gone, even faster than last year ! " says Laurence Chansigaud, Marsatac's Communication & Partnership Director. The festival turned to the teams atArenametrix teams in order to establish a relevant segmentation strategy, which enabled them to obtain a record conversion rate. [Access the certified testimonial]

Do not hesitate to consult Laurence's feedback on her collaboration with Arenamétrix to learn more.

 

marsatac user testimonymarsatac user testimony

Marsatac is a festival born of rap from Marseilles, which has gradually opened up to hip hop and electronic music. 35,000 festival-goers gather every year. 40 artists take place on the stages of the Parc Chanot during 2 days, then on the 3rd day the festival goers meet at the beach.

117

The number of passes purchased by 40 clickers in a few hours

Florian Moka

Would you like to carry out a data & CDM diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your time.

Visual Solene crop

Solène Jimenez

Would you like to carry out a data & CDM diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your time.

Find more References here!

Share this article with your friends!

Share on facebook
Share on linkedin
Share on twitter

Read more on our data & entertainment blog:

No Comments

Post A Comment