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International matches will be played during this new confinement and more than ever, the FFR needs to get closer to its communities. Thus, through numerous marketing activities, the Federation will try to engage fans during the matches (tour of 10 matches including 6 at home): virtual presence of fans in the stadium (on LED panels as in the NBA), name of amateur clubs on the jerseys, contests and strong presence on digital platforms. A good opportunity to keep the link and collect data.
Unification of BtoC and BtoB strategies In the sports and entertainment sectors and due to the depth of the product catalogues, event organisers manage several types of clients that can be grouped into 2 categories: Professionals
Before we get into the next few weeks with the clubs, here's a look at the 5 subscription campaigns that stood out for us.
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