User cases - Parc Spirou

Leisure: Welcome and get to know your new opt-ins

Welcome and get to know your new opt-ins

Traditional methods of prospecting can be tedious. The digitalization of the tourism and leisure industry requires the use of data to better understand potential customers and to propose appropriate offers and services. However, once qualified, how to best welcome new opt-ins? The tools CDM (Customer Relationship Management) tools as well as marketing automation are the perfect answer to these problems and facilitate the work of marketing and communication teams. To help you with your project CDM and its installation,you can count on the expertiseof theArenametrix.

Here we present our collaboration with Le Parc Spirou Provence.
Among the latest French theme parks, Parc Spirou targets a family audience. It wishes to build visitor loyalty and optimize its acquisition strategy, the park having opened only 2 years ago. The recent health situation has made the challenge of knowing the public even more important for the park's teams: rethinking and customizing prospects' and clients's paths has therefore been at the heart of our joint work.

Nicole Diasparra, Communications Manager << Arenametrix helps us to build loyalty among our visitors, particularly through the automation of our customer relations and by allowing us to get to know them better >>.

Discover now the work done around the customer relationship of Parc Spirou Provence

User cases - Parc Spirou

Located near Avignon, the Parc Spirou Provence opened its doors in 2018 and offers about twenty attractions for all ages. This unique park in the world welcomes a family audience around the universe of the Spirou license: Fantasio, the Marsupilami, Lucky Luke, Gaston Lagaffe, Boule & Bill and lots of other heroes from the comic books of our childhood. 

Year the park opened

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