04 May Museums : Guiding the visitor's journey of several sites thanks to marketing automation

Posted at 13:51h in Museums, Tourism bySophia Baladi 0 comments

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GUIDE THE VISITOR JOURNEY OF SEVERAL SITES THANKS TO MARKETING AUTOMATION

Are you a communications manager or in charge of audience development? You need to implement marketing automation techniques ! In the broadest sense, this means the automation of marketing campaigns triggered by a set of predefined conditions and based on user behaviour.

Pre-visit, post-visit, re-engagement and management of inactive contacts, using its data, Culturespaces accompanies each visitor's visit according to their profile and expectations while respecting the GDPR.

"The marketing automation scenarios allow us to save a considerable amount of time by better accompanying our visitors and respecting the GDPR effortlessly."

Julia Da Costa

Head of digital communication at Culturespaces

CulturespacesCulturespaces, created in 1990 by Bruno Monnier, is the first private operator in the complete management of monuments, museums and art centres. Culturespaces has also become a pioneer in the creation of digital art centres and immersive digital exhibitions.