The tools CRM(Customer Relationship Management) tools allow you to exploit data on your visitors. These tools are becoming an essential element in the digitalization strategy of cultural spaces. Although initially a taboo subject within these structures, CDM has many advantages that facilitate the work of communication teams. To help you with your project CDM and its installation,you can count on the expertiseof theArenametrix.

We share with you here our collaboration with La Grande Halle de la Villette. Following an important development of audiences since 2015 and the arrival of a new marketing and communication team, the latter wanted to equip itself with new tools to best support them in the management of their various data sources. The challenge for the park was to acquire the right tool to help them centralize and sort their data, to better understand their audiences and send them ultra-personalized communications. Its installation and handling had to be simple and fast.