La Villette CDP

Cultural venues : Setting up a CDP in a multi-activity establishment

Setting up a CDP in a multi-activity facility

The park of la Villette, located in the 19ᵉ arrondissement of Paris, the largest park in the capital, established on the site of the Villette slaughterhouses, which were built in 1867 by decision of Napoleon III and Prefect Haussmann, and destroyed in 1974.

The tools CRM(Customer Relationship Management) tools allow you to exploit data on your visitors. These tools are becoming an essential element in the digitalization strategy of cultural spaces. Although initially a taboo subject within these structures, CDM has many advantages that facilitate the work of communication teams. To help you with your project CDM and its installation,you can count on the expertiseof theArenametrix.

We share with you here our collaboration with La Grande Halle de la Villette. Following an important development of audiences since 2015 and the arrival of a new marketing and communication team, the latter wanted to equip itself with new tools to best support them in the management of their various data sources. The challenge for the park was to acquire the right tool to help them centralize and sort their data, to better understand their audiences and send them ultra-personalized communications. Its installation and handling had to be simple and fast.

"Arenametrix is the solution that appeared to us to be the most adapted to accompany our development in the long term.
Anne Courcon
Communication and ticketing manager

+68%

The increase in the number of subscribers over 2017, i.e. 7100 subscribers

Discover now the work done with the teams of the Villette

Sophia Baladi

Sophia Baladi

Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.

Visual Solene crop

Solène Jimenez

Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.

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