
12 Mar Cultural venues : Setting up a CDP in a multi-activity establishment
Menu: Arenametrix > Tourism > Cultural venues : Setting up a CDP in a multi-activity establishment
Setting up a CDP in a multi-activity facility
Setting up a CDP in a multi-activity facility


- We do not share your information.
Implementation of a CDP in a multi-activity establishment


- We do not share your information.
The tools CRM(Customer Relationship Management) tools allow you to exploit data on your visitors. These tools are becoming an essential element in the digitalization strategy of cultural spaces. Although initially a taboo subject within these structures, CDM has many advantages that facilitate the work of communication teams. To help you with your project CDM and its installation,you can count on the expertiseof theArenametrix.
We propose you here our collaboration with The Grande Halle de la Villette. Following an important development of the audiences since 2015 and the arrival of a new marketing and communication team, the latter wished to be equipped with new tools to best support them in the management of their various data sources. The challenge for the park was to get the right tool to help them centralize and sort their data, to better know their audiences and send them ultra-personalized communications. Its installation and handling had to be simple and fast.
Anne Courcon, communication and ticketing manager, explains her ambitions concerning Arenametrix: " We are at the beginning of our collaboration. We would like to set up monitoring tables soon in order to evaluate our performance thanks to this tool. We also need to progressively ensure that the rest of our teams are trained to use Arenametrix. »
Discover now the work done around the communication strategy of the Villette

The park of la Villette, located in the 19ᵉ arrondissement of Paris, the largest park in the capital, established on the site of the Villette slaughterhouses, which were built in 1867 by decision of Napoleon III and Prefect Haussmann, and destroyed in 1974.
+68%
The increase in the number of subscribers over 2017, i.e. 7100 subscribers
Implementation of a CDP in a multi-activity establishment


- We do not share your information.
Setting up a CDP in a multi-activity facility


- We do not share your information.

Sophia Baladi
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.

Solène Jimenez
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
Find more References here!
Share this article with your friends!
Read more on our data & entertainment blog:

Museum I Tourist site: how to boost the attendance of your event on D-2?
Tick-tock, tick-tock... You are 2 days away from your annual appointment but some exogenous factors have slowed down your ticket sales?
Don't panic!

Museums: Segmenting your audiences to be closer to their needs
Segment your audiences to be as close as possible to their needs Discover the collaboration with the Cité de l'Architecture & du Patrimoine.

Use case: enriching its visitors' journey with a CDM solution
Museum: discover how to improve the visitor experience with a solution CDP. MNHN and Arenametrix present their collaboration.
No Comments