17 Jan Increase the average fan basket with a unique relationship marketing platform
Increase the average fan basket with a single marketing platform
Founded in 1986, ESTAC is a French professional soccer club based in Troyes and based at the Stade de l'Aube. Depending on the season, the club plays in the first or second division. Since the The club is owned by the City Football Group.
Having a precise knowledge of its fans, attracting new ones and understanding how to engage them; these are the challenges for ESTAC.
The combination of Arenametrix's marketing platform and CDP with the Fanprime loyalty program has made it possible to meet this objective and increase the value of the average fan basket by 50%.
+50%
Increase the value of fans' average shopping baskets.
Find out more about this success in our dedicated use case.
Alexis Riotteau
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