In their marketing strategy, advertisers are today looking for meaning in communities to take a more important place in their daily lives. In order to get young people to talk about their cause, Initiatives.fr has therefore designed an educational programme aimed at schools, in which they involve their Initiatives Coeur boat competing in this year's Vendée Globe in monohull racing. The association Mécénat Chirurgie Cardiaque (Patronage for Heart Surgery) is also involved in this event.

Olympique de Marseille also embarked last year on an educational project, with his extracurricular notebook. There is no doubt that advertisers can intelligently intervene (or have their Foundation intervene) in this medium.