11th May Performing Arts in 2021
Performing arts in 2021
[19/05/2021] 9H30
The firm GECE in collaboration with Arenametrix will present the results of its survey conducted in early March among 4,000 French people aged 18 and over.
Agenda :
During 40min, we will review the results of the study and discuss the following topics:
- Digital practices livestream and replay
- Monetisation of digital formats
- Impact of the closure on the morale and expectations of the French
- Intentions to visit the reopening and to attend the festivals
- Communication strategies of venues
Exchange with the speakers
At the end of the presentation, we will be available for a question and answer session.
Olivier Allouard is Director of GECE, a polling and research institute specialising in the culture and leisure sector.
Apolline Locquet is responsible for the Performing Arts client base at Arenametrix, a tool for centralising data and activating innovative marketing strategies.
Apolline Locquet
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