How to take advantage of OTAs and CRM to increase your direct sales?

White Paper - Tourism & Data: towards destination emotion

White Paper - Tourism & Data: towards destination emotion

Tourist offices, ADTs and other tourism institutions are evolving in a changing context: booking behaviour is changing and becoming more impulsive, digital technology is gaining momentum, visitors are becoming more and more local and repeaters, bookings are last-minute, and after-sales service must be responsive.

A major challenge is therefore to develop revenues through the online sale of packaged tourism products, and above all, to appropriate your visitors' data in order to better inform and serve them.

Implementing these strategies requires having an e-commerce site and mastering certain digital marketing techniques (SEO, online advertising, customer relationship management, etc). A major success factor is your ability to generate and exploit previously invisible customer data.

The purpose of this white paper is precisely to provide you with some best practices and ideas for improving your customer acquisition and retention strategies, and thus boosting your bookings.

Enjoy your reading!

Sophia Baladi

Sophia Baladi

Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.

Visual Solene crop

Solène Jimenez

Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.

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