23 Feb White Paper - Tourism & Data: towards destination emotion
White Paper - Tourism & Data: towards destination emotion
Tourist offices, ADTs and other tourism institutions are evolving in a changing context: booking behaviour is changing and becoming more impulsive, digital technology is gaining momentum, visitors are becoming more and more local and repeaters, bookings are last-minute, and after-sales service must be responsive.
A major challenge is therefore to develop revenues through the online sale of packaged tourism products, and above all, to appropriate your visitors' data in order to better inform and serve them.
Implementing these strategies requires having an e-commerce site and mastering certain digital marketing techniques (SEO, online advertising, customer relationship management, etc). A major success factor is your ability to generate and exploit previously invisible customer data.
The purpose of this white paper is precisely to provide you with some best practices and ideas for improving your customer acquisition and retention strategies, and thus boosting your bookings.
Enjoy your reading!
Sophia Baladi
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
Solène Jimenez
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
Share this article with your friends!
/
/
Read more on our data & entertainment blog:
Museums: innovate through digital technology to find new sources of revenue.
Find out how to use the right digital tools to find new sources of revenue for your museum.
Dice, a ticketing service adapted to the marketing of concerts and festivals
Arenametrix and Dice give artists back control over their sales and their relationship with their audiences.
The cultural sector needs to reinvent itself: from single ticket sales to subscription marketing
SINGLE tickets to subscriptions For theatres, cinemas and museums, ticket sales are an essential part of business operations. The cultural sector is waiting for the end of the current health crisis to revive the sale of
No Comments