Enhance the racing experience with the participant segmentation

For communication and marketing managers of races and sporting events, creating a highly personalised link with participants requires centralising all the data left by them. This data must be properly qualified. Based on these preliminary tasks, a segmentation work and then a personalized communication can be carried out. All of this work is a real challenge on a daily basis. To help you in your digital communication strategy,you can count on the expertise of the team ofArenametrix.

Here is a presentation of our collaboration with OC Sport - Harmony Geneva Marathon. Their participants' data was stored in the booking management tool. Analyzing this data was a laborious task, as was cross-referencing data between events. As a result, communication and marketing were managed independently and compartmentalized for each event. The ambition for OC Sport - Harmony Geneva Marathon was to initiate a data collection and management strategy that would allow them to optimize their communications and create a highly personalized link with their members. This is what they initiated with Arenametrix.

For Lola Martini, its Communication Manager: "It is thanks to the richness of the data segmentation proposed by Arenametrix that we are able to carry out inter-event analysis. »

Find out more about the work being done onOC Sport's communications strategy: