Use case Lou Rugby

How to successfully promote a match on short notice ?

How to successfully promote a match on short notice ?

The schedules of professional sports championships are known in advance and allow the ticketing teams to prepare the marketing of the matches.

This is less true for European or cup matches. Once the group stage is over, the knockout matches follow and the stakes increase. The time between rounds can be quite short, which impacts on the timing and pace of marketing.

Arenametrix enabled the Lou Rugby to successfully market its Challenge Cup quarter-final against the Glasgow Warriors. With a 3 week period between the 1/8 and 1/4. Thanks to the identification of the best targets as well as an efficient email sequence, the Lou was able to gather numerous spectators.

Find out more about the reasons for this success in our dedicated use case.

LOU Rugby is a historic club in the French championship. Back in the Top 14 since 2016, the Lyon-based club has built a powerful economic model around the Matmut Stadium Gerland.


This is the share of turnover generated on the internet by the targets of the automatic email sequence

Olivier Spaeth

Olivier Spaeth

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