13 May How to successfully promote a match on short notice ?
How to successfully promote a match on short notice ?
The schedules of professional sports championships are known in advance and allow the ticketing teams to prepare the marketing of the matches.
This is less true for European or cup matches. Once the group stage is over, the knockout matches follow and the stakes increase. The time between rounds can be quite short, which impacts on the timing and pace of marketing.
Arenametrix enabled the Lou Rugby to successfully market its Challenge Cup quarter-final against the Glasgow Warriors. With a 3 week period between the 1/8 and 1/4. Thanks to the identification of the best targets as well as an efficient email sequence, the Lou was able to gather numerous spectators.
Find out more about this success in our dedicated use case.
LOU Rugby is a historic club in the French championship. Back in the Top 14 since 2016, the Lyon-based club has built a powerful economic model around the Matmut Stadium Gerland.
35%
This is the share of turnover generated on the internet by the targets of the automatic email sequence
Alexis Riotteau
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
Read more on our data & entertainment blog:
(Re)qualify a database to develop a strategy on the SMS channel
Practical information, last minute promotional offer, the cases of use of the SMS within the framework of a relation with cultural audiences are numerous
Create a spectator path around an event
Creating a spectator journey means offering a complete experience before, during and after the show thanks to marketing automation.
Optimize inbound processing with forms and automation
Optimize the processing of incoming requests thanks to forms and automation The Folies Gruss welcomes various audiences and therefore its teams address and receive requests from various B2B and B2C actors: individuals, school groups, communities, car drivers, etc.
No Comments