13 May How to successfully promote a match on short notice ?
How to successfully promote a match on short notice ?
LOU Rugby is a historic club in the French championship. Back in the Top 14 since 2016, the Lyon-based club has built a powerful economic model around the Matmut Stadium Gerland.
The schedules of professional sports championships are known in advance and allow the ticketing teams to prepare the marketing of the matches.
This is less true for European or cup matches. Once the group stage is over, the knockout matches follow and the stakes increase. The time between rounds can be quite short, which impacts on the timing and pace of marketing.
Arenametrix has helped Lou Rugby to successfully market its Challenge Cup against the Glasgow Warriors. With a 3-week lead time between the 1/8 and 1/4 games, it was thanks to the identification of the best targets and an effective email sequence that the LOU was able to attract large numbers of spectators.
This is the share of turnover generated on the internet by the targets of the automatic email sequence
Find out more about this success in our dedicated use case.
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