June 22nd Marsatac & Arenametrix : Containment Testimony
Marsatac & Arenametrix: containment interview
Marsatac is a festival born of rap from Marseilles, which has gradually opened up to hip hop and electronic music. 35,000 festival-goers gather every year. 40 artists take place on the stages of the Parc Chanot during 2 days, then on the 3rd day the festival goers meet at the beach.
How did Marsatac, Music Festival, get through this period of confinement?
- [00:00] Presentation
- [01:23Any new decisions as a result of containment?
- [02:30[...] How has Arenametrix been useful in this period?
- [03:20] A state of mind to share?
Thanks to Laurence Chansigaud, Head of communication and sponsorship at Marsatac. Find another Marsatac use case here : Festivals: Achieve a record conversion rate through relevant segmentation.
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