16 Sep Use case: enriching its visitors' journey with a CDM solution
ENRICH THE VISITOR'S EXPERIENCE WITH A SOLUTION CDM
discover How to optimize your visitors' experience before, during and after their visit to your museum?
The National Museum of Natural History has devoted itself daily - and has done so for nearly 400 years - to nature and its relationship with the human hope.
The plurality of the MNHN's offer made it necessary to personalize the relationship between the structure and its visitors. Indeed, the Museum wished to avoid too much commercial pressure on its visitors. The aim was to circulate visitors between the different sites.
Thus, the Museum wished to acquire a tool CDM grouping all visitor and prospect data in a segmented database in order to meet three specific objectives.
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