16 Sep Use case: enriching its visitors' journey with a CDM solution
ENRICH THE VISITOR'S EXPERIENCE WITH A SOLUTION CDP
discover How to optimize your visitors' experience before, during and after their visit to your museum?
The National Museum of Natural History has devoted itself daily - and has done so for nearly 400 years - to nature and its relationship with the human hope.
The plurality of the MNHN's offer made it necessary to personalize the relationship between the structure and its visitors. Indeed, the Museum wished to avoid too much commercial pressure on its visitors. The aim was to circulate visitors between the different sites.
Thus, the Museum wished to acquire a tool CDP that would bring together all visitor and prospect data in a segmented database in order to meet three specific objectives.
Sophia Baladi
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
Solène Jimenez
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
Find more success stories here!
Share this article with your friends!
Read more on our data & entertainment blog:
Knowing your audience: a prerequisite for communicating well with the public
In this webinar, Arenametrix and L'Oeil du Public (Switzerland) share some lessons learned from their respective collaborations with theatres, museums and concert halls.
Visitor experience and attendance: take control with your data
Visitor experience and attendance: Take control with your data. Our solutions, before, during and after your event.
Cultural venues: what CRM indicators should be monitored to know your visitors and better target your communications?
In this article we give you some advice on the indicators that are relevant to monitor for a cultural venue.
No Comments