26 August Museums : Personalise communications and manage contact preferences
Personalise communications and manage contact preferences
Personalise communications and manage contact preferences
- We do not share your information.
Personalise your communications and manage contact preferences
- We do not share your information.
We present our collaboration with the Chantilly Castle.
Attracting various types of visitors thanks to its varied cultural offer, centralising the castle's customer data was a response to the challenges of knowing the public in order to offer them personalised communications and offers according to their typology.
Knowledge of visitors and their behaviour is further enhanced by the connection to access control. This allows the teams to collect information such as visiting times and therefore to anticipate flows.
Work has also been done on automating the contact points to accompany visitors and send them the right communications at the right time.
Discover now the work done with the Château de Chantilly.le
We are glad to share our work with the Château de Chantilly.
Thanks to its varied cultural offer, it attract various types of visitor. Centralising its customer data was a key project to increase the audience knowledge. Enabling the sales and marketing teams to send personalised and targeted communications.
Knowledge of visitors and their behavior is further enhanced thanks to the connection to access control. Allowing teams to collect information such as the time of visit and therefore anticipate the attendance.
Work on the automating contact points was also carried out to support visitors and send them the right communications at the right time.
Discover the work done by downloading our use case.
The Château de Chantilly offers a rich and varied cultural programme: exhibitions, equestrian shows, public events and hosts exceptional private events throughout the year.
7
The number of themes offered by the castle in its preference centre.
Personalise communications and manage contact preferences
- We do not share your information.
Personalise your communications and manage contact preferences
- We do not share your information.
Sophia Baladi
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
Solène Jimenez
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
Find more References here!
Share this article with your friends!
Read more on our data & entertainment blog:
Use case: enriching its visitors' journey with a CDM solution
Museum: discover how to improve the visitor experience with a solution CDP. MNHN and Arenametrix present their collaboration.
Museums: Optimize your web sales and your turnover with yield management
Museums: Optimize your turnover with yield management. Discover the collaboration between Musée Grévin and Arenametrix.
Museums: Encourage people to renew their Museum Pass subscription
Museums: Promote the re-subscription of your Museum Pass! Culturespaces presents its feedback on its collaboration with Arenametrix.
No Comments