Museums : Personalise communications and manage contact preferences

26 August Museums : Personalise communications and manage contact preferences

Posted at 14:40h in Museums, Tourism bySophia Baladi 0 comments

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Personalise communications and manage contact preferences

The Château de Chantilly offers a rich and varied cultural programme: exhibitions, equestrian shows, public events and hosts exceptional private events throughout the year.

7

The number of themes offered by the castle in its preference centre.

We present you our collaboration with the Chantilly Castle.
Attracting various types of visitors thanks to its varied cultural offer, centralizing the customer data of the castle answered the stakes of knowledge of the public in order to propose them communications and offers personalized according to their typology.

Knowledge of visitors and their behaviour is further enhanced by the connection to access control. This allows the teams to collect information such as visiting times and therefore to anticipate flows.

Work has also been done on automating the contact points to accompany visitors and send them the right communications at the right time.

Discover now the work done with the Château de Chantilly.

We are glad to share our work with the Château de Chantilly.
Thanks to its varied cultural offer, it attract various types of visitor. Centralising its customer data was a key project to increase the audience knowledge. Enabling the sales and marketing teams to send personalised and targeted communications.

Knowledge of visitors and their behavior is further enhanced thanks to the connection to access control. Allowing teams to collect information such as the time of visit and therefore anticipate the attendance.

Work on the automating contact points was also carried out to support visitors and send them the right communications at the right time.

Discover the work done by downloading our use case.