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Museums : Enhance the visitor experience through data aggregation

Improve the visitor experience with data aggregation

Founded in 864, the Monnaie de Paris is the oldest French institution and the oldest company in the world. It performs the public service mission of minting current euros for France and other foreign currencies. 

Attracting audiences can be a complicated task. Public or ticketing officials may have several large databases and different sources of data, making it difficult to manage them. Especially when different people are responsible for managing these databases. The information is then compartmentalized.

Centralizing your data with a common tool is the right solution. Just like the Monnaie de Parisyou can count on the expertise ofArenametrix. You can consult here its experience feedback.

Following the opening of the museum at 11 quai de Conti museum, the Monnaie de Paris wanted to acquire new tools to enhance the value of their visitors' data. This simple tool should enable them to aggregate ticketing and guestbook data to enrich their database with qualitative data. The collaboration with Arenametrix was initiated in 2017.

"Thanks to Arenametrix, we have better control over our database. As a result, we are communicating in a personalized way and have strengthened our connection with the public."
Morgane Le Geldron
Sales Manager

In the coming months, his team wants to use the data analysis modules and expand their marketing scope by sending thank you emails or exploring new use cases.

+ 30 000

The number of contacts (B2c and B2B) integrated in arenametrix

Discover now the work done with the teams of the Monnaie de Paris

Sophia Baladi

Sophia Baladi

Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.

Visual Solene crop

Solène Jimenez

Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.

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