
24th May Museums : Enhance the visitor experience through data aggregation
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Improve the visitor experience with data aggregation
Founded in 864, the Monnaie de Paris is the oldest French institution and the oldest company in the world. It performs the public service mission of minting current euros for France and other foreign currencies.
Attracting audiences can be a complicated task. Public or ticketing officials may have several large databases and different sources of data, making it difficult to manage them. Especially when different people are responsible for managing these databases. The information is then compartmentalized.
Centralizing your data with a common tool is the right solution. Just like the Monnaie de Parisyou can count on the expertise ofArenametrix. You can consult here its experience feedback.
Following the opening of the museum at 11 quai de Conti museum, the Monnaie de Paris wanted to acquire new tools to enhance the value of their visitors' data. This simple tool should enable them to aggregate ticketing and guestbook data to enrich their database with qualitative data. The collaboration with Arenametrix was initiated in 2017.
In the coming months, his team wants to use the data analysis modules and expand their marketing scope by sending thank you emails or exploring new use cases.
+ 30 000
The number of contacts (B2c and B2B) integrated in arenametrix
Discover now the work done with the teams of the Monnaie de Paris

Sophia Baladi
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.

Solène Jimenez
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
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