

Menu: Arenametrix > Unclassified > Museums : Enhance the visitor experience through data aggregation
Attracting audiences can be a complicated task. Public or ticketing officials may have several large databases and different sources of data, making it difficult to manage them. Especially when different people are responsible for managing these databases. The information is then compartmentalized.
Centralizing its data with a common tool is then an obvious solution. Just like the Monnaie de Paris you can count on the expertise of Arenametrix. You can read his feedback here.
Following the opening of the museum at 11 quai de Conti museum, the Monnaie de Paris wanted to acquire new tools to enhance the value of their visitors' data. This simple tool should enable them to aggregate ticketing and guestbook data to enrich their database with qualitative data. The collaboration with Arenametrix was initiated in 2017.
" Thanks to Arenametrix, we have better control over our database. This way, we can communicate in a personalised way and we have strengthened our links with the public," says Morgane Le Geldron, sales manager for La Monnaie de Paris. [Access the certified testimonial].
In the coming months, his team wants to use the data analysis modules and expand their marketing scope by sending thank you emails or exploring new use cases.
Founded in 864, the Monnaie de Paris is the oldest French institution and the oldest company in the world. It performs the public service mission of minting current euros for France and other foreign currencies.
The number of contacts (B2c and B2B) integrated in arenametrix
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
Would you like to carry out a data & CDP diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your slot.
In this webinar, Arenametrix and L'Oeil du Public (Switzerland) share some lessons learned from their respective collaborations with theatres, museums and concert halls.
Find out how to use the right digital tools to find new sources of revenue for your museum.
Segment your audiences to be as close as possible to their needs Discover the collaboration with the Cité de l'Architecture & du Patrimoine.
You must be logged in to post a comment.
No Comments