17 August Reach new audiences thanks to a CRM platform

Posted at 18:07h in Museums, Tourism bySophia Baladi 0 comments

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Reach new audiences thanks to a CRM platform

We present our collaboration with The MUCEM. Withover a million visitors each year, the museum is well established in the local cultural offer. Its teams are actively working to recruit new audiences, thanks to targeted communication actions made possible by the Arenametrix platform CDP .

Discover now the work done with the MUCEM.

We are glad to share our work with the MUCEM. Well established in the local cultural offer, the MUCEM hosts more than a million visitors every year. Among them 25% are from Marseille, and the others are made up of French and international tourists. The marketing teams are actively working to attract new audiences thanks to targeted communication enabled by Arenametrix CDP platform.

Discover the work done by downloading our use case.

The Museum of European and Mediterranean Civilizations (MUCEM) was born in Marseille in 2013. The museum's ambition is to promote the heritage of both sides of the Mediterranean.