29 June Museums: Segmenting your audiences to be closer to their needs
Segment your audiences to be as close as possible to their needs
The Cité de l'architecture & du patrimoine is the largest architecture centre in the world, and the place of reference on the art of building and its challenges. Its mission is to promote French architecture and to help professionals and neophytes alike discover architectural heritage and contemporary creation.
We present you the work done with The City of Architecture and Heritage. The city addresses many audiences with different expectations, knowledge and profiles, ranging from the novice tourist to the faithful resident, through students of architecture and professionals seeking inspiration. Several supports welcome these different targets that had to be centralized, organized and qualified in order to be able to better communicate with each one, and to highlight the right offer to the right contact.
The number of public segments identified through Arenametrix
Discover now the work done around the segmentation strategy of the Cité de l'Architecture & du Patrimoine.
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