City of Architecture and Heritage

Museums: Segmenting your audiences to be closer to their needs

Segment your audiences to be as close as possible to their needs

The Cité de l'architecture & du patrimoine is the largest architecture centre in the world, and the place of reference on the art of building and its challenges. Its mission is to promote French architecture and to help professionals and neophytes alike discover architectural heritage and contemporary creation.

We present you the work done with The City of Architecture and Heritage. The city addresses many audiences with different expectations, knowledge and profiles, ranging from the novice tourist to the faithful resident, through students of architecture and professionals seeking inspiration. Several supports welcome these different targets that had to be centralized, organized and qualified in order to be able to better communicate with each one, and to highlight the right offer to the right contact.

<< Nous pensons déployer encore l’outil en interne et mettre en place un centre de préférences pour mieux répondre aux envies de nos visiteurs. A terme, nous pourrions également automatiser la plupart de nos prises de parole grâce à Arenametrix >>
Julie Gelé
Digital Communication Officer
cite archi segment

26

The number of public segments identified through Arenametrix

Discover now the work done around the segmentation strategy of the Cité de l'Architecture & du Patrimoine.

Sophia Baladi

Sophia Baladi

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