Arenametrix will support you.


Enhance your work and use Arenametrix with ease thanks to our experts.

Our team of passionate people is ready to help and train you about our the tool and its strategic use. They also are experts within their respective markets and provide stategic advices for your marketing, audience development and retention strategies.

Dedicated expertise from the very first use of the tool 

Listening to the needs,
setting objectives and supporting the first actions

Recommendations, sharing of good practices, feedback 

Performance monitoring & analysis: creation of customized reports


Arenametrix Performing Arts Expert


Arenametrix Market expert Northern Europe 


Arenametrix Cultural venues Expert

Olivier Spaeth

Arenametrix Sport Expert 

Our clients recommend us

Our users testify: how do Arenametrix experts support you?

Logo The phoenix

The phoenix

"As soon as I have a question, for example on a rather complex case of use on a targeting system, I very easily call the Arenametrix team for support.

Carole Raphanel

Marketing, Ticketing and Reception Manager

WHO IS Apolline Locquet?


After graduating from Sciences Po Lille and ESSEC, Apolline began her career at the navy museum as an audience development officer. She then embarked on a project that she was passionate about for 3 years: the creation of a pass between 14 museums in Lille: La C'Art and then joined the marketing teams of the Louvre Museum where she participates in audience development, digital strategy and coordinates a giant escape game: Mysteries in the Tuileries.

 At the end of 2018, Apolline leaves to explore another sector that fascinates her: performing arts. She joins the Pascal Legros group where she is in charge of creating a marketing department shared between three theatres: the Edouard VII theatre, the Théâtre des Nouveautés and the Fontaine theatre. 

 Convinced that the digitalisation of the entertainment world must be accelerated, Apolline joined Arenametrix in 2021 to put her marketing expertise at the service of the sector's players. Guided by her multi-faceted experience, she is able to understand your issues and guide you step by step in your strategies.


Project Management : planning, piloting, transversal management.

Cultural Marketing : knowledge of audiences, mechanisms for conquering and building loyalty.

Performance: conversion, analysis, reporting, ROI, revenue development.

Emailing and sms consulting, design, performance, marketing automation.

Data management : collection mechanisms, analysis, marketing activation.

Content strategy : storytelling, branding.


If you don't find her in a concert hall, it's certainly because Apolline divides her time between two other passions: cooking and her natural counterpart: sport (she has been swimming competitively for 10 years, has just run her first marathon and has recently taken up surfing)!



 A graduate of Sciences Po Paris, Solène began her career abroad at the Audiovisual Mission of the French Embassy in Turkey, in Istanbul. She then worked in Berlin as a Culture and Sport Project Officer for the Franco-German Youth Office (OFAJ), where she helped set up youth exchanges.

 In 2018, Solène moved to the Netherlands to specialise in an increasingly topical field: digital identity and data analysis. She joined Peppered as an expert where she was in charge of supporting Dutch and Flemish theatres and concert halls in their use of the website and marketing platform offered by Peppered.

 Eager to further leverage her international background, Solène joins Arenametrix in 2021 to accelerate the implementation of the Arenametrix product outside of France, particularly in the Netherlands and Rotterdam, the city from which she operates.


Project Management planning, organization, governance

Digital transformation: strategic and operational challenges 

Data management: collection, structuring, exploitation 

Ticketing: offer, marketing, subscription campaign, revenue management

Marketing: brand image, storytelling, communication platform 


Solène is passionate about theatre. She has been performing on stage for 20 years! She is a music lover and plays the flute, the violin and the trumpet. She has also been rock climbing since childhood.


RESPONSIBLE Cultural venues

 With a degree in marketing and heritage tourism, Sophia immediately developed a passion for customer marketing and customer loyalty.
During her 10 years of professional experience, including 2 years at Sèvres-Cité de la Céramique and 5 at the Grand Palais, she has created several cultural offers: the Sèvres amateur practice workshops and the Escales Sesame Pass at the Grand Palais, that's her! Sophia has a passion for customer database management, particularly via email marketing, her speciality. She has managed imagine R subscribers (RATP), and has actively contributed to the largest CDP project in the French museum sector since 2015 (Rmn-Grand Palais).
In 2021, Sophia joins Arenametrix to offer her marketing/CDP expertise to other museums. Spending most of her free time between theme parks and cultural visits, she will help you improve your customer relations thanks to CDP.


Emailing : consulting, design, deliverability and performance, marketing automation
Cultural marketing : audience development, loyalty, subscription, offers
Customer journey: design thinking, segmentation, marketing activation
Data management: tools CDP, collection, structuring, exploitation, analysis, Business Intelligence
Content strategy: storytelling, communication, branding
Specialist in multichannel marketing strategy


Sophia is a great traveller with some 50 countries explored. She has even done a one-year solo world tour! Whether here or elsewhere, you will usually find her at an exhibition, a concert, an opera or... lost in nature, her other great passion.