Arenametrix will accompany you.


Enhance your work and use Arenametrix with ease thanks to our experts.

Our team of enthusiasts accompanies users every day in the implementation of strategies adapted to their needs.

Dedicated expertise from the very first use of the tool 

Listening to the needs,
writing objectives, accompanying the first actions

Recommendations, sharing of good practices, feedback 

Performance monitoring & analysis: creation of customized reports


Arenametrix Sport Expert 


Arenametrix Music Expert 


Market Manager Northern Europe 


Venue Expert


Expert Cultural venues

Our clients recommend us

Our users testify: how do Arenametrix experts support you?

Logo The phoenix

The phoenix

"As soon as I have a question, for example on a rather complex case of use on a targeting system, I very easily call the Arenametrix team for support.

Carole Raphanel

Marketing, Ticketing and Reception Manager



After getting hooked on sports business during a university semester in the United States, Pierre he began his career at Sportfive, where he discovered the range of sports marketing jobs in contact with clubs (RC Lens, OGC Nice, Red Star, AJ Auxerre, Juventus FC) and advertisers (Allianz, Orange, PMU, Unibet, Grand'Mère...). 

After a stint in the media world where he discovered the interest of data and digital communities, he joined Arenametrix in 2018 as head of the sports market, in business development before taking charge of client support. 

Formed in 2020 by the Sport Business Institute on the digital transformation of sport and with a constant customer-oriented approach, he contributes to the development of the company in this market in response to the development projects of sports organisations on ticketing, marketing and commercial issues.


Digital Transformation strategic and operational issues

Data management: collection, structuring, exploitation 

Ticketing: offer, marketing, subscription campaign, revenue management

Marketing: brand image, storytelling, communication platform 

Customer path: design thinking, segmentation and marketing activation 

Data sponsoring 


Passionate about football, which he discovered at the age of 5 on the fields of the Aurore de Taupont (56), he Pierre likes to touch all sports. He has created a squash club, participates regularly in the Tour Stage and remains loyal to his training club despite the distance that separates him from the pitches. He likes to take advantage of his free time to share new cultural, musical or tourist experiences. 



Following a training in cultural industries and a degree in digital marketing, hFlorian as always focused on the field of entertainment and music through different approaches. As a columnist and music editor on webzine and radio, Florian he discovered the other side of the scene during his experience at Printemps de Bourges Crédit Mutuel.

Afterwards, he worked at Arenametrix and advised festivals, production companies, theatres and concert halls on data management and CDM. Having used Arenametrix in a previous experience, Florian is the best person to advise you and understand your objectives and difficulties. 

Florian is truly passionate about his job. 



Digital Transformation strategic and operational issues

Specialist in social media and Ads  

Emailing: consulting, creation, novelty and performance

Marketing: brand image, storytelling, communication platform 

Customer path: design thinking, segmentation and marketing activation 


Passionate about audiovisuals, he has been producing video content on the YouTube platform for several years now, dealing with a subject that is particularly close to his heart.ur, that of music. He speaks behind a microphone to show his affection for music and to tell you about his latest discoveries.



 A graduate of Sciences Po Paris, Solène began her career abroad at the Audiovisual Mission of the French Embassy in Turkey, in Istanbul. She then worked in Berlin as a Culture and Sport Project Officer for theFranco-German Youth Office (OFAJ), where she helped set up youth exchanges.

 In 2018, Solène moved to the Netherlands to specialise in an increasingly topical field: digital identity and data analysis. She joins Peppered as an expert where she is in charge of supporting Dutch and Flemish theatres and concert halls in their use of the website and marketing platform offered by Peppered.

 Eager to further leverage her international background, Solène joins Arenametrix in 2021 to accelerate the implementation of the Arenametrix product outside of France, particularly in the Netherlands and Rotterdam, the city from which she operates.


Project Management planning, organization, governance

Digital transformation: strategic and operational challenges 

Data management: collection, structuring, exploitation 

Ticketing: offer, marketing, subscription campaign, revenue management

Marketing: brand image, storytelling, communication platform 


Solène is passionate about theatre. She has been performing on stage for 20 years! She is a music lover and plays the flute, the violin and the trumpet. She has also been climbing since childhood.

WHO IS Apolline Locquet?


After graduating from Sciences Po Lille and ESSEC, Apolline began her career at the navy museum as an audience development officer. She then embarked on a project that she was passionate about for 3 years: the creation of a pass between 14 museums in Lille: La C'Artand then joined the marketing teams of the Louvre Museum where she participates in audience development, digital strategy and coordinates a giant escape game: Mysteries in the Tuileries.

 At the end of 2018, Apolline leaves to explore another sector that fascinates her: the performing arts. She joins the Pascal Legros group where she is in charge of creating a marketing department shared between three theatres: the Edouard VII theatre, the Théâtre des Nouveautés and the Fontaine theatre. 

 Convinced that the digitalisation of the entertainment world must be accelerated, Apolline joined Arenametrix in 2021 to put its marketing expertise at the service of the sector's players. Guided by her multi-faceted experience, she will be able to understand your issues and guide you step by step in your strategies.


Project Management : planning, piloting, transversal management.

Cultural Marketing : knowledge of audiences, mechanisms for conquering and building loyalty.

Performance: conversion, analysis, reporting, ROI, revenue development.

Emailing and sms consulting, design, performance, marketing automation.

Data management : collection mechanisms, analysis, marketing activation.

Content strategy : storytelling, branding.


If you don't find her in a concert hall, it's certainly because Apolline divides her time between two other passions: cooking and her natural counterpart: sport (she has been swimming competitively for 10 years, has just run her first marathon and has recently taken up surfing)!


RESPONSIBLE Cultural venues

 With a degree in marketing and heritage tourism, Sophia immediately developed a passion for customer marketing and customer loyalty.
In the course of her 10 years of professional experience, 2 of which have been at Sèvres-Cité de la Céramique and 5 at the Grand Palais, she has been able to create a number of cultural offers: the Sèvres amateur practice workshops and the Escales Sesame Pass at the Grand Palais, that's her! Sophia has a passion for managing customer databases, particularly viaemail marketing, which is her speciality. She has managed imagine R subscribers (RATP), and has actively contributed to the largest CDM project in the French museum sector since 2015 (Rmn-Grand Palais).
In 2021, Sophia joins Arenametrix to offer her marketing/CDM expertise to other museums. Spending most of her free time between amusement parks and cultural visits, she will help you improve your customer relations thanks to CDM.


Emailing : consulting, design, deliverability and performance, marketing automation
Cultural marketing : audience development, loyalty, subscription, offers
Customer journey: design thinking, segmentation, marketing activation
Data management: tools CDM, collection, structuring, exploitation, analysis, Business Intelligence
Content strategy: storytelling, communication, branding
Specialist in multichannel marketing strategy


Sophia is a great traveller with some 50 countries explored. She has even done a one-year solo world tour! Whether here or elsewhere, you will usually find her at an exhibition, a concert, an opera or... lost in nature, her other great passion.