After graduating from Sciences Po Lille and ESSEC, Apolline began her career at the navy museum as an audience development officer. She then embarked on a project that she was passionate about for 3 years: the creation of a pass between 14 museums in Lille: La C'Art and then joined the marketing teams of the Louvre Museum where she participates in audience development, digital strategy and coordinates a giant escape game: Mysteries in the Tuileries.

 At the end of 2018, Apolline leaves to explore another sector that fascinates her: performing arts. She joins the Pascal Legros group where she is in charge of creating a marketing department shared between three theatres: the Edouard VII theatre, the Théâtre des Nouveautés and the Fontaine theatre. 

 Convinced that the digitalisation of the entertainment world must be accelerated, Apolline joined Arenametrix in 2021 to put her marketing expertise at the service of the sector's players. Guided by her multi-faceted experience, she is able to understand your issues and guide you step by step in your strategies.