Our results

Our results: what is the return on investment* of using Arenametrix?

*under the constraint that the event organizer's team is involved in the project and follows the recommendations of the Arenametrix experts

Increase in Income

Subscriptions
Ticketing income | sponsorship | shop
Churn reduction
Direct sales

Optimisation of communication
with visitors

Increase of the qualified database from 20% to 50%
3 times more fields filled in the database
Emailing opening rate on average: 40%
Emailing click rate on average: 5 to 10%
Emailing generating between 5 and 20 times their cost in additional revenue

Efficiency and safety

Risk of being caught out by a control GDPR divided by 4
One day of data handling saved per week in the communication/ticketing department
Obtaining a "digital marketing" certification that is rewarding
Reduction in round trips to data files

Increased income

Subscribers: these figures are evaluated from one season to the next on a panel of our customers: use cases linked here.

Reduction in attrition. Figures evaluated from one season to the next.

Taking into account acquisition, loyalty and yield management strategies. Use cases for increasing ticketing, shop, cashless and sponsoring revenues.

Increasing the share of direct sales: through constant optimisation of the allocation between the various dealers.

Optimisation of communication with visitors

Results observed on average after one year of collaboration on a panel of our clients: use cases linked here.

Growth of the database: average results after one year of collaboration

Results observed on average after one year of collaboration, via personalisation and A/B testing strategies.

Growth in the click rate of emailing: results observed on average after one year of collaboration.

Measuring and increasing the return on investment of email campaigns: Profitability of newsletters. Results observed on average after one year of collaboration.