22 Apr Professional Sport: Transforming the subscription product to develop its ticketing turnover
Transform the subscription product to develop your ticketing turnover
Are you in charge of audience development or ticketing? You thinking of setting up a re-subscription campaign? You can count on the expertise of theArenametrix team to guide you.
We propose you here our collaboration with the Pioneers of Chamonix. Participating in the Magnus League, French ice hockey highest level, the club aims to develop its community in spite of the sanitary conditions which make the link with the fans more difficult. In order to retain current subscribers but also to convert new ones, the club has decided to transform its subscription product. This includes creating new incentives.
Cédric Boissel, in charge of ticketing and CDP, expresses his satisfaction with Arenametrix: "With Arenametrix we send the right message, at the right time, to the right people. We have also established a real "relational" link with our Pioneer Subscribers throughout the year .
Discover now the work done with the Chamonix Pioneers subscription product
Founded in 1910, originally under the name Chamonix Hockey Club, the Pioneers of Chamonix is an ice hockey club engaged in the Ligue Magnus, the 1st French division.
A flagship club in the cradle of French hockey - the Mont Blanc valley - it plays in a 2000-seat rink.
of the season ticket holders do not ask for a refund for the 20/21 season despite the matches being played behind closed doors.
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