Convincing undecided spectators with abandoned shopping cart reminders

There are many reasons for giving up a shopping basket during purchase: let's take a look at the most common ones in the entertainment sector.

The Internet user is simply in a research behaviour. It is possible that, despite the fact that they have put their order in the shopping cart, they are still in the process of making a decision and their hypothesis of a cultural cultural has not yet been decided. This is a crucial moment: the potential buyer is interested in your event but is still hesitating and wants to compare it to others and/or discuss it with the people who will be accompanying him.

The Internet user is comparing prices. If your tickets are sold on different sites, the Internet user may take the time to compare the price of a purchase on your site with a retailer's site. Or they may compare the cost of tickets to your show with a show they consider equivalent.

The purchasing process is complex / a technical problem may have occurred. The purchase path for a ticket can sometimes be complex (or not very mobile-friendly) and require a large number of clicks before the booking can be validated. If this reason is identified, work needs to be done on your purchasing process, but the reminder of an abandoned cart can also be used as a lever to help the customer finalise their booking.

A lack of payment options / an incident. The buyer may also abandon his shopping cart because he does not know how to use a particular payment method (a credit note for example or a cultural gift voucher) or abandon his basket involuntarily after having forgotten to validate the bank security (double validation with a mobile application for example).