13 Mar (Re)qualify a database to develop a strategy on the SMS channel
(Re)qualify a database to develop a strategy on the SMS channel
With an opening rate exceeding 90%, SMS is undeniably an effective communication channel. From practical information to last-minute promotional offers, and even as a mediation tool, there are many ways to use SMS in a relationship with cultural audiences.
The team of La Maison de la Poésie (House of Poetry) in Paris wanted to start using the SMS channel for service communications, especially for last-minute information before a performance.
La Maison de la Poésie is a singular stage whose ambition is to dust off literature by dedicating a space for its multiple expression forms. Starting from the observation that no permanent structure had until now taken into account the recent evolutions of literature, the institution sought to make it live in a different way, proposing to the public another way of accessing the texts and the authors, within the hospitality of a house.
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