social media

[#SOBUZZCONF]: What social media activations and marketing games for the Euro 2021?

Fan experience & data


Advertisers, local authorities, clubs... each organisation can benefit from the tremendous commitment generated by such an event. Pierre Gautier , sports market manager for Arenametrix, will provide the first answers next Thursday with Yann Baffalio d’Havas Sports & Entertainment, Laurent Oreggia of theOGC NICEunder the leadership ofAlexandre Durain from So-Buzz.


  • Why do major sports competitions boost activations?
  • How to best engage fans, customers, prospects?
  • Can we also launch games when we are not an official partner?

We would like to thank the professionals present for the special time we were able to have. Pierre remains available to discuss these issues which are particularly close to its heart.

Pierre Gautier Arenametrix

Pierre Gautier

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