Arenametrix for sports organisations
Data Sponsorship
At Arenametrix, we strongly believe in a new era of sponsorship that will unlock a resource that is currently under-utilized: your digital audiences and CDP.
This will involve better monetization of your data and your digital ecosystem... just like a media (but better!).
Data sponsorship, why?
Everything changed profoundly with the advent of digital technology. Everything? No... As audiences accumulate in your digital ecosystem and become more engaged than for any brand, you continue to place media exposure at the top of the benefits for your advertisers.
Today, these same advertisers are investing more and more in digital, a playground where targeting and measurement are king. So, isn't it time to dust off your offers and unlock this potential for your sponsors?
Our vision: you are a platform
Consider this approach: you are a solution provider for your partners. By offering a quality digital ecosystem, you will be able to offer your sponsors a range of rights and activations to meet their objectives and ensure their marketing performance. Their loyalty will be facilitated.
Value your audiences
One question we ask: why focus all your efforts on monetizing an audience of 30,000 people every two weeks and - for the lucky ones - basing your business model on hypothetical TV rights when you can activate thousands of fans every day?
The answer certainly lies in the absence of a viable business model in the digital environment. This is the mission that we found at Arenametrix. Discover our monetization key...
Our support
We bring our expertise to bear on your entire sponsorship value chain. Our digital and data-driven marketing approaches help you to :
- Enhance your audiences: audit your platforms
- Market your offer: rights listing, valuation according to proprietary models based on the media industry, strategic planning, etc.
- Marketing your packages: training your sales team
- Loyalty: culture of loyalty through data, performance measurement
Your audiences are just waiting to be valued... so what are you waiting for to create new sponsorship opportunities for yourself?
Proprietary Tools
Market expertise
Coaching and training
The Arenametrix team frequently provides us with news, strategic advice and recommendations for use. They are reactive and present on a daily basis!
Kevin OboeTicketing Manager - Nanterre 92 
Thanks to Arenametrix, we have made it easy for all of us
our processes. The automation of certain flows
has allowed us to save time and to be more
effective in dealing with our licensees.
Romain PetiteauDigital Communication Manager - French Handball Federation 
Arenametrix allows me to have all my communication tools centrally at hand. Thanks to Arenametrix segmentation, the opening rate of targeted emails has reached 50%.
Renaud CharlesTicketing Manager - FOS Provence Basketball 
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Go for it!
Arenametrix is the CDP number 1 in the market of professional clubs, federations or sports events.