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Segmentation of cultural audiences: definition and examples

Know your audience and personalize your communications

Best practices for coordinating a communication plan for your event

Marketing an event offer to CSEs

Digital advertising campaigns: are they worth it for sports organizations?

Enrich your database with a competition on social media

Increase your sales with a display campaign

Digital advertising campaigns: worthwhile for the events sector?

Convincere gli spettatori indecisi grazie al rilancio dei carrelli abbandonati

5 e-mail da automatizzare per rafforzare il dialogo con il vostro pubblico

Teatri e sale da concerto: quali sono gli indicatori CRM da monitorare per comprendere il proprio pubblico e orientare al meglio le comunicazioni?

I migliori oggetti e-mail per favorire l'apertura delle vostre comunicazioni!

Offer the best welcome to last-minute spectators with marketing automation

Enhance the festival experience by automating the delivery of editorial content after the first purchase

24 improvements to discover in our logbook

Arenametrix and Secutix: perfect synergy between CRM and ticketing to transform the audience experience

Building a relevant festival agenda

Opera lirica: accogliere nuovi spettatori per diversificare i profili del vostro pubblico

The best email subject line to increase your communications' opening rates!

It is possible to equip yourself with a CRM without a public contract!

Webinar in English: Did subscriptions & audience retention in the performing arts ever go hand in hand?

(Re)qualify a database to develop a strategy on the SMS channel

6 best practices to reduce the carbon footprint of your CRM strategy

Theatres, opera houses: develop revenues and cultural accessibility with yield management

Arenametrix and Dice, a reliable connection between CRM and ticketing platform

Dice, a ticketing service adapted to the marketing of concerts and festivals

Before, during and after the event: 3 mechanisms to build audience loyalty

Create a spectator path around an event

Build a relevant spectator journey designed for festivals

Optimize inbound processing with forms and automation

Cultural structures and events: should you integrate SMS into your loyalty strategy?

Emailing and generation Z: can we still use email to communicate with young people?

Equip yourself with a CRM tool to centralise your database and develop your relationship with the public

Webinar: Leveraging data to optimise the audience journey

How to use Pims and Arenametrix in a complementary way to manage your marketing activity?

Using Pims and Arenametrix to manage your marketing activity

Festivals: Quickly connect a new ticketing data source

5 emails to automate to strengthen your relationship with your audience

OLD - Theaters, operas: develop revenues and cultural accessibility with yield management

Operas: welcoming new audiences to diversify the profiles of your spectators

Knowing your audience: a prerequisite for communicating well with the public

Convincing undecided spectators with abandoned shopping cart reminders

Rennes Opera: diversifying the audience of an opera

Equip yourself with an all-in-one relationship tool to diversify your audience

Optimise web sales conversion conversion with automatic reminders for abandoned shopping carts

Maison de la Poésie: diversify your audiences and strengthen the relational experience with the spectators

Venues: Using a powerful CRM to develop and build loyalty with the audience

Fall 2021: how to welcome back the audience and generate sales?

Live performance venues: How to increase your own sales?

Performance venues: How to increase your in-house sales? (Premium)

Cultural and sports organisations: which CRM solution to choose?

Venues: should you outsource some of your marketing to resellers?

Event producers : Increase the number of contacts in your database

Your ticketing data: a goldmine for developing your audience

Clients] Live performance meetings

Communicating effectively for the recovery: activate your audiences with audience data

Leveraging data to develop effective multi-channel marketing strategies

How can you enrich your data and target your communications?

Get to know Arenametrix] Get ready for the next season!

Get to know Arenametrix] Top 5 Features

Enriching your customer data: Why is this a game changer for cultural organisations?

Theatres and concert halls: what CRM indicators should you follow to know your audiences and better target your communications?

Get to know Arenametrix] Why and how can you use your data to develop effective multi-channel strategies?

Performing Arts in 2021

Get to know Arenametrix] Discover marketing tools for the cultural industry

International Digital Audience Seminar] How to create and animate new digital audiences?

Hamilton, the musical breaking all records

Bouncing back after a long closure: what are the basic projects to prepare the recovery?

Festivals: Ask the festival-goers for their opinion!

How do I communicate with OPT-OUT contacts using the service email?

Show recordings and livestreams:
what future after the health crisis?

Orchestras: Post-concert emailing - the step towards a successful spectator-ambassador relationship

Festivals: Newsjacking, your new favourite communication tool.

The TOP 3 of our articles venues 2020

The TOP 3 of our music & festivals articles 2020

Tips and ideas for implementing dynamic pricing in the theatre

The future of theatre in a digitalized world!

4 tested and approved strategies to fill your concert hall

According to Marc Geiger, the Covid-19 will give way to the "Roaring (20)20s".

Theatres: Maintain a personalized relationship with your contacts thanks to practical information

Festivals: Achieve record conversion rate through relevant segmentation

Venues: Create a strong relationship with your audiences before, during and after your event.

Google's new tool for live events aims to change the ticketing system

Theatres: Applying Yield Management Techniques to Ticket Sales

Concert halls: Develop an emailing strategy with the department in charge of accompaniment

Venues: Gather feedback from your spectators to improve their experience.

Concert Hall: Clean, enrich & qualify your marketing database

Engaging your audiences in times of containment - examples from the United States
