16 Oct Sports Club: Make your re-subscription campaign a success thanks to scoring
a lever for re-subscription
Are you in charge of audience development or in charge of ticketing? Are you thinking of setting up a re-subscription campaign? You can count on the expertise of theArenametrix team to guide you.
We present here our collaboration with the Section Paloise Béarn Pyrénées, a hundred-year-old club playing in the Top 14, first division of professional rugby. The ambition of the off-season: to make a success of the re-subscription campaign despite many uncertainties linked to the current crisis.
For François Redon, communication manager: "We use Arenametrix regularlyto target audiences andsend communication campaignsto our fan communities.
This work bears fruit on a daily basis, with an opening rate of between 50 and 80% for the club's various email campaigns. Discover now the collaboration carried out around the scoring, a method of commercial optimization:
Established in 1902, the Section Paloise Béarn Pyrénées is a stronghold of the French rugby landscape. With a strong Béarnaise identity, anchored in its territory, the club has been playing since the 2017/18 season at the Stade du Hameau with a capacity of 18,324 seats.
Despite the difficult context, the objective of subscriber renewal has been achieved!
Would you like to carry out a data & CDM diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your time.
Share this article with your friends!
Read more on our data & entertainment blog:
On the occasion of the third edition of the Soirées du Sport Professionnel, the Master 2 MMSSP received Pierre Gautier , our sport manager.
Sports clubs: Fill your stadium with targeted Facebook campaigns. The Football Club des Girondins de Bordeaux (FCGB) shares its experience with you.
Loyalise your licensees with data CDM Download full version Loyalise your licensees with data We do not share your information. Download the full version Loyalise your licensees with data We don't share your information. License renewal