16 Oct Sports Club: Make your re-subscription campaign a success thanks to scoring
a lever for re-subscription
Are you in charge of audience development or in charge of ticketing? Are you thinking of setting up a re-subscription campaign? You can count on the expertise of theArenametrix team to guide you.
We present here our collaboration with the Section Paloise Béarn Pyrénées, a hundred-year-old club playing in the Top 14, first division of professional rugby. The ambition of the off-season: to make a success of the re-subscription campaign despite many uncertainties linked to the current crisis.
For François Redon, communication manager: "We use Arenametrix regularlyto target audiences andsend communication campaignsto our fan communities.
This work bears fruit on a daily basis, with an opening rate of between 50 and 80% for the club's various email campaigns. Discover now the collaboration carried out around the scoring, a method of commercial optimization:
Established in 1902, the Section Paloise Béarn Pyrénées is a stronghold of the French rugby landscape. With a strong Béarnaise identity, anchored in its territory, the club has been playing since the 2017/18 season at the Stade du Hameau with a capacity of 18,324 seats.
Despite the difficult context, the objective of subscriber renewal has been achieved!
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