June 17th Sports clubs: marketing automation to enhance the fan experience.
Save time and keep your fans loyal!
The Marketing Automation is to automate regular tasks such as sending mail or SMS. It's also a great way to improve your fans' experience and the relationship you have with them.
It is interesting for sports clubs to have a tool that allows this automation. Relationship marketing is a way to engage, develop and retain your fans by offering them personalized content: welcoming new subscribers, relaunching abandoned baskets or even celebrating the birthdays of the most loyal fans!
Discover the testimony of Nina Jeanrat, in charge of the CDM project, at OGC Nice.OGC Nice.
With Arenametrix, Nina has understood the logic of marketing automation and wishes to generalize these practices to the general public!
"We plan to generalize these practices to the general public, that is to say all the fans of the club."
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Previously a taboo subject in cultural structures, CDM is now being democratized at a high speed! However, many prejudices remain: no, the deployment of a CDM does not take months and months.
Sports clubs: marketing automation to enhance the fan experience. Save time and keep your fans loyal!