
June 17th Sports clubs: marketing automation to enhance the fan experience.
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Improve the fan experience with marketing automation


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Improve fan experience with marketing automation


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The Marketing Automation is to automate regular tasks such as sending mail or SMS. It's also a great way to improve your fans' experience and the relationship you have with them.
It is interesting for sports clubs to have a tool that allows this automation. Relationship marketing is a way to engage, develop and retain your fans by offering them personalized content: welcoming new subscribers, relaunching abandoned baskets or even celebrating the birthdays of the most loyal fans!
Discover the testimony of Nina Jeanrat, project manager CDP, at theOGC Nice.
With Arenametrix, Nina has understood the logic of marketing automation and wishes to generalise these practices to the general public!

L'Olympique Gymnaste Club de Nice, commonly abbreviated to OGC Nice, is a French football club founded in 1904.
It is a historical club of French and European football .
"We plan to generalize these practices to the general public, that is to say all the fans of the club."
Improve the fan experience with marketing automation


- We do not share your information.
Improve fan experience with marketing automation


- We will not share your data.
Find more References here!

Olivier Spaeth
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