Facilitate a multi-site marketing strategy with a common CDP

The plurality of sites and the richness of the National Museum of Natural History (MnHN) made it necessary to centralise their communications in order toavoid excessive commercial pressure on its contacts. The multiple touchpoints within the same site (ticketing, donations, sponsorship, observatory, etc.) each gave a partial view of their expectations and preferences. It was obvious that visitors were moving around several sites, but it was not possible to observe this easily. The MnHN therefore wished to equip itself witha tool CDP centralising data from all its sites and sources to give a 360° vision to the teams of its different sites, favouring their cohesion, rationalising their actions and improving knowledge of their audiences.

Florence Midy, marketing and development manager at the Muséum national d'Histoire Naturelle, gives an overview of our collaboration: " Arenametrix has helped us to homogenise the marketing strategies of all our sites.

Discover now the work done on the multi-site marketing strategy of the National Museum of Natural History.