16 Oct 4 tested and approved strategies to fill your concert hall
works for a full concert hall
A full house ensures in part the financial sustainability of the show producer, so it is legitimate to question the strategies we have to attract spectators and retain them.
The concerts usually attract spectators living not far from the venue in question, so it is important to programme local artists in order to promote them on the one hand, but also to show a certain territorial attachment.
Human proximity is just as important as geographical proximity, so it's all about adopting the right communication to create a strong bond between you and your audience andenhance their overall experience. They are not only customers, but are above all music lovers just like you; the friendliness of the staff, the comfort of the place or the gratitude towards loyal spectators are to be strongly taken into account.
Take back control of your data
The use of a tool CDM (or CRM, Customer Relationship Management) allows you to acquire a good knowledge of your audience: name, first name, birthday, preferences, tastes, consumption habits... All this information will allow you to set up a targeted and personalized communication and thus to improve your fill rate by improving the experience before, during and after the concert
Boost your sales thanks to advantageous rates
The implementation of so-called "tariffs".early birdThis "price fluctuation", which consists of varying prices according to the time of purchase, increases overall sales and reduces uncertainty as to room filling.
In addition, this practice allows you to quickly gather information about your participants and communicate with them before the concert.
Adopt the right communication via the right channel
The multitude of communication channels can make the task complicated. It is therefore necessary to know the profile of the users of each channel. Here are some examples of content adapted to the different channels at your disposal:
- The blog allows you to express yourself at greater length on subjects that you are passionate about, talk about the artists you have programmed, about current events in your venue... You can also show your audience the other side of the stage by writing an article about your sound system or your scenography.
- Social networks are nowadays an integral part of any communication strategy, so it is important to stand out with original and regular communication. Adopt a communication that suits you!
- E-mails enable targeted and personalised communication. Use the information at your disposal to send communications tailored to the concerts your audience is used to attending, this will increase your chances of attracting them.
- Paper, which remains an effective means of communication, all the more so as your visuals are attractive, should not be put aside. Localized displays will serve as a reminder for the neighbourhood's regulars.
Would you like to carry out a data & CDM diagnosis of your organisation? Take advantage of 30 minutes of free consulting by reserving your time.
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